10 Jul 2017

Infographic: Top 6 Trends in Manufacturing

Eric Dukart
Posted in: B2B, Digital Marketing, Integrated Marketing, Manufacturing, Marketing Automation, Targeted Marketing Programs, Technical Strategy

See what’s changing the game for manufacturers, what’s ahead on the horizon and what it all really means to you.

31 May 2017

3 Reasons to Focus on Through-Channel Marketing Automation

Jennifer Lefor
Posted in: Marketing Automation, Through-Channel Marketing, Targeted Marketing Programs

First things first: what exactly is Through-Channel Marketing Automation (TCMA)?

15 Aug 2016

B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers

Eric Dukart
Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs

Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield
Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

20 Apr 2016

5 Roadblocks in Your Buyer’s Journey (partnerDRIVEN Series: Part 6)

Eric Dukart
Posted in: B2B, Lead Routing, Manufacturing, Marketing Automation, Nurturing, partnerDRIVEN, PRM, Salesforce, Scoring, Lead Management Strategy

If you’re selling B2B products, you’ve got sales leads coming in all the time. And if you’re selling those products through indirect sales channels, you’ve got partners doing the selling.

18 Apr 2016

The Secret to Lead Nurturing Success

Matthew McGarry
Posted in: Campaign Management, Demand Generation, Marketing Automation, Nurturing, Scoring, Lead Management Strategy, Targeted Marketing Programs

New to lead nurturing? That’s ok. Your first step is defining the lead generation, scoring and routing process. Trust me – it’s worth it. By automating lead scoring and routing, your organization will be able to deliver better lead data to your sales team – and get better results.

25 Jan 2016

5 Ways to Make Your B2B Tradeshow Your BFF

Jason Jacobson
Posted in: B2B, CRM, Marketing, Marketing Automation, Nurturing, Tradeshows, Lead Management Strategy

Tradeshows are an expensive, short-term way to talk to a small number of people who are mainly interested in freebies. Right? Well, only if you are doing them wrong.

13 Jan 2016

Selective Integration of Salesforce Leads/Contacts to Pardot

Greg Ewing-Lee
Posted in: Data Integration, Marketing Automation, Pardot, Sales Cloud, Salesforce, Lead Management Strategy, Technical Enablement

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, especially when it comes to lead management.

17 Nov 2015

How to Integrate Salesforce Communities + Pardot

Greg Ewing-Lee
Posted in: Communities, Community Cloud, Marketing Automation, Pardot, Salesforce, Visualforce, Lead Management Strategy

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, particularly when it comes to lead management.