10 Jul 2017
See what’s changing the game for manufacturers, what’s ahead on the horizon and what it all really means to you.
31 May 2017
First things first: what exactly is Through-Channel Marketing Automation (TCMA)?
15 Aug 2016
Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs
Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.
13 Jun 2016
Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs
Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.
20 Apr 2016
18 Apr 2016
25 Jan 2016
13 Jan 2016
17 Nov 2015
9 Nov 2015
Posted in: Customer Experience, Demand Generation, Digital Marketing, Integrated Marketing, Marketing Automation, Online Forms, Personas & Segmentation, Scoring, Strategy, Brand, Audience, Message, Lead Management Strategy, Targeted Marketing Programs
8 Oct 2015
7 Oct 2015
29 Jul 2015
1 Mar 2013