15 Aug 2016

B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers

Eric Dukart
Posted in: B2B, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Strategy, Customer Journey, Personas & Segmentation, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs

Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield
Posted in: Digital Experience, User Experience (UX), Integrated Marketing, Digital Marketing, Email Marketing, Marketing Automation, Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

20 Apr 2016

5 Roadblocks in Your Buyer’s Journey (partnerDRIVEN Series: Part 6)

Eric Dukart
Posted in: B2B, Manufacturing, Marketing Automation, Nurturing, Routing, Scoring, partnerDRIVEN, PRM, Salesforce, Lead Management Strategy

If you’re selling B2B products, you’ve got sales leads coming in all the time. And if you’re selling those products through indirect sales channels, you’ve got partners doing the selling.

18 Apr 2016

The Secret to Lead Nurturing Success

Matthew McGarry
Posted in: Marketing Automation, Campaign Management, Demand Generation, Nurturing, Scoring, Lead Management Strategy, Targeted Marketing Programs

New to lead nurturing? That’s ok. Your first step is defining the lead generation, scoring and routing process. Trust me – it’s worth it. By automating lead scoring and routing, your organization will be able to deliver better lead data to your sales team – and get better results.