9 Mar 2017

Sundog Is a 2017 Salesforce Gold Partner: What It Means to You

Damie Berkey
Posted in: Certifications, Marketing Cloud, partnerDRIVEN, Partners, Sales Cloud, Salesforce

At Sundog, we’re proud to, once again, be awarded the designation of Salesforce Gold Consulting Partner.

10 Nov 2016

Ignite Your Indirect Sales Channels: Watch the Webcast

Jen Thompson
Posted in: B2B, Manufacturing, Marketing Cloud, partnerDRIVEN, Salesforce

Want to increase your lead generation and revenue? Or drive engagement with your partner channels?

14 Oct 2015

Dreamforce 2015 in Review: Top Tech, Tools & Takeaways

Greg Ewing-Lee
Posted in: Analytics Cloud, App Cloud, Community Cloud, Events, DF15, DFMakeItCount, Dreamforce, Marketing Cloud, Sales Cloud, Salesforce, Service Cloud

Dreamforce is always one of the best and biggest events of the year. Why do we get so excited about it? Well, here are six reasons – just for starters.

7 Oct 2015

The Key to Engagement Throughout the Customer Journey

Dave Jones
Posted in: Customer Experience, Customer Journey, Marketing Automation, Marketing Cloud, Strategy, Brand, Audience, Message, Lead Management Strategy, Targeted Marketing Programs

A customer journey is really two things for marketers: A plan to engage customers along a marketing pathway and a picture of what activities the target audience does and when they do them. Sounds simple, right? But it’s fueled by a lot of variables working in harmony.

6 Oct 2015

6 Ways to Make the Most of Salesforce Marketing Cloud

Lindsay Satrom
Posted in: Customer Journey, Integrated Marketing, Marketing, Marketing Cloud, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Salesforce Marketing Cloud is a platform with a lot to offer. In fact, it has solutions to help you create and deliver personalized customer journeys across all of your marketing channels and devices. It combines data about your customers with their interactions with your content to guide them on a journey – created just for them.

24 Aug 2015

3 Tips for Social Listening:  How to Understand Where Your Customers Are Engaging

Brianne Carlsrud
Posted in: Data Analytics, Data Management, Data Visualization, Digital Marketing, Insights, Integrated Marketing, Marketing, Marketing Cloud, Online Marketing, SEO, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Targeted Marketing Programs

New to social listening? It’s a powerful way for marketers to monitor and respond to brand mentions in real time. It also makes it possible to use conversations around your brand, industry and competitors to help optimize your social media strategy. However, setting up a social media listening process, knowing what to do with all the data, and explaining why it’s important to stakeholders can be challenging and complex.

15 Jun 2015

4 Steps to Successful Digital Marketing Integration

Eric Dukart
Posted in: B2B, Customer Journey, Data Integration, Digital Marketing, Integrated Marketing, Integration, Marketing, Marketing Cloud, Pardot, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs, Technical Enablement

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.

Here are four key considerations that we define with our clients to help ensure the best possible integration:

  • Customer
  • Journey
  • Information
  • Channels
  • 24 Oct 2014

    Dreamforce 2014 in Review: Catch the Wave, Ride the Lightning

    Greg Ewing-Lee
    Posted in: Business, Cloud, Communities, Customer Experience, Customer Journey, Events, DF14, Dreamforce, Dreamforce 2014, Marketing Cloud, Pardot, Partners, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs

    No doubt about it, Dreamforce never fails to impress. And this year was no exception.

    Miss the fun or haven’t had a chance to watch the sessions online yet? Here’s a quick recap of our favorite highlights, news and announcements from #DF14 – all features of Salesforce’s new Customer Success Platform.

    24 Oct 2014

    Dreamforce Recap on the Social Studio

    Alyssa Greve
    Posted in: Events, Dreamforce 2014, Integrated Marketing, Marketing, Marketing Cloud, Partners, Salesforce, Social Media, Targeted Marketing Programs

    Dreamforce also released some updates in the social space and social studio. The Marketing Cloud is continually working on bringing Radian6, Buddy Media and social.com together in one platform: Social Studio.

    24 Oct 2014

    Dreamforce Recap on the Marketing Cloud

    Alyssa Greve
    Posted in: Communities, Customer Journey, Events, Dreamforce 2014, Marketing, Marketing Cloud, Partners, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs

    At Dreamforce, I planned to attend and soak up all of the breakout sessions that I could around Salesforce Marketing Cloud. Unfortunately, with clients to meet, and a #WalkABlock loft to run, I didn’t get to make it to every session I wanted. I was able to watch most of keynotes and share my top key findings I learned at the conference.