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Marketing Cloud

19 Dec 2017

Salesforce & Google: What the New Partnership Means to You

Susanna Oliver Posted in: Events, Dreamforce, Google, Google Analytics, Lightning, Marketing Cloud, Sales Cloud, Salesforce

A partnership announcement at Dreamforce 2017 is sending shocks around the world. Tech giants Salesforce and Google have partnered to integrate their marketing and sales features - creating a robust toolbox to help their customers work smarter, work faster and convert leads into revenue.

12 Dec 2017

How Marketing Cloud + Sitecore XP Could Transform Customer Experiences

Chris Kulish Posted in: Customer Experience, Events, Dreamforce, Marketing Cloud, Salesforce, Sitecore, Web Personalization

What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?

9 Mar 2017

Sundog Is a 2017 Salesforce Gold Partner: What It Means to You

Damie Berkey Posted in: Certifications, Marketing Cloud, partnerDRIVEN, Partners, Sales Cloud, Salesforce

At Sundog, we’re proud to, once again, be awarded the designation of Salesforce Gold Consulting Partner.

10 Nov 2016

Ignite Your Indirect Sales Channels: Watch the Webcast

Jen Thompson Posted in: B2B, Manufacturing, Marketing Cloud, partnerDRIVEN, Salesforce

Want to increase your lead generation and revenue? Or drive engagement with your partner channels?

14 Oct 2015

Dreamforce 2015 in Review: Top Tech, Tools & Takeaways

Greg Ewing-Lee Posted in: Analytics Cloud, App Cloud, Community Cloud, Events, DF15, DFMakeItCount, Dreamforce, Marketing Cloud, Sales Cloud, Salesforce, Service Cloud

Dreamforce is always one of the best and biggest events of the year. Why do we get so excited about it? Well, here are six reasons – just for starters.

7 Oct 2015

The Key to Engagement Throughout the Customer Journey

Dave Jones Posted in: Customer Experience, Customer Journey, Marketing Automation, Marketing Cloud, Strategy, Brand, Audience, Message, Lead Management Strategy, Targeted Marketing Programs

A customer journey is really two things for marketers: A plan to engage customers along a marketing pathway and a picture of what activities the target audience does and when they do them. Sounds simple, right? But it’s fueled by a lot of variables working in harmony.

6 Oct 2015

6 Ways to Make the Most of Salesforce Marketing Cloud

Lindsay Satrom Posted in: Customer Journey, Integrated Marketing, Marketing, Marketing Cloud, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Salesforce Marketing Cloud is a platform with a lot to offer. In fact, it has solutions to help you create and deliver personalized customer journeys across all of your marketing channels and devices. It combines data about your customers with their interactions with your content to guide them on a journey – created just for them.

24 Aug 2015

3 Tips for Social Listening:  How to Understand Where Your Customers Are Engaging

Brianne Carlsrud Posted in: Data Analytics, Data Management, Data Visualization, Digital Marketing, Insights, Integrated Marketing, Marketing, Marketing Cloud, Online Marketing, SEO, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Targeted Marketing Programs

New to social listening? It’s a powerful way for marketers to monitor and respond to brand mentions in real time. It also makes it possible to use conversations around your brand, industry and competitors to help optimize your social media strategy. However, setting up a social media listening process, knowing what to do with all the data, and explaining why it’s important to stakeholders can be challenging and complex.

15 Jun 2015

4 Steps to Successful Digital Marketing Integration

Eric Dukart Posted in: B2B, Customer Journey, Data Integration, Digital Marketing, Integrated Marketing, Integration, Marketing, Marketing Cloud, Pardot, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs, Technical Enablement

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.

Here are four key considerations that we define with our clients to help ensure the best possible integration:

  • Customer
  • Journey
  • Information
  • Channels
  • 24 Oct 2014

    Dreamforce 2014 in Review: Catch the Wave, Ride the Lightning

    Greg Ewing-Lee Posted in: Business, Cloud, Communities, Customer Experience, Customer Journey, Events, DF14, Dreamforce, Dreamforce 2014, Marketing Cloud, Pardot, Partners, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs

    No doubt about it, Dreamforce never fails to impress. And this year was no exception.

    Miss the fun or haven’t had a chance to watch the sessions online yet? Here’s a quick recap of our favorite highlights, news and announcements from #DF14 – all features of Salesforce’s new Customer Success Platform.