10 Nov

Ignite Your Indirect Sales Channels: Watch the Webcast

Jen Thompson
Posted in: B2B, Manufacturing, Marketing Cloud, partnerDRIVEN, Salesforce

Want to increase your lead generation and revenue? Or drive engagement with your partner channels?

14 Oct

Dreamforce 2015 in Review: Top Tech, Tools & Takeaways

Greg Ewing Lee
Posted in: Analytics Cloud, App Cloud, Community Cloud, Events, DF15, DFMakeItCount, Dreamforce, Marketing Cloud, Sales Cloud, Salesforce, Service Cloud

Dreamforce is always one of the best and biggest events of the year. Why do we get so excited about it? Well, here are six reasons – just for starters.

7 Oct

The Key to Engagement Throughout the Customer Journey

Dave Jones
Posted in: Strategy, Customer Journey, Marketing Automation, Customer Experience, Marketing Cloud

A customer journey is really two things for marketers: A plan to engage customers along a marketing pathway and a picture of what activities the target audience does and when they do them.Sounds simple, right? But it’s fueled by a lot of variables working in harmony.

6 Oct

6 Ways to Make the Most of Salesforce Marketing Cloud

Lindsay Satrom
Posted in: Strategy, Customer Journey, Integrated Marketing, Marketing, Marketing Cloud, Salesforce

Salesforce Marketing Cloud is a platform with a lot to offer. In fact, it has solutions to help you create and deliver personalized customer journeys across all of your marketing channels and devices. It combines data about your customers with their interactions with your content to guide them on a journey – created just for them.

24 Aug

3 Tips for Social Listening:  How to Understand Where Your Customers Are Engaging

Brianne Carlsrud
Posted in: Integrated Marketing, Digital Marketing, SEO, Social Media, Insights, Data Analytics, Data Management, Data Visualization, Social Listening, Marketing, Marketing Cloud, Online Marketing

New to social listening? It’s a powerful way for marketers to monitor and respond to brand mentions in real time. It also makes it possible to use conversations around your brand, industry and competitors to help optimize your social media strategy. However, setting up a social media listening process, knowing what to do with all the data, and explaining why it’s important to stakeholders can be challenging and complex.