14 Oct 2015
Dreamforce is always one of the best and biggest events of the year. Why do we get so excited about it? Well, here are six reasons – just for starters.
7 Oct 2015
A customer journey is really two things for marketers: A plan to engage customers along a marketing pathway and a picture of what activities the target audience does and when they do them. Sounds simple, right? But it’s fueled by a lot of variables working in harmony.
6 Oct 2015
Salesforce Marketing Cloud is a platform with a lot to offer. In fact, it has solutions to help you create and deliver personalized customer journeys across all of your marketing channels and devices. It combines data about your customers with their interactions with your content to guide them on a journey – created just for them.
24 Aug 2015
Posted in: Data Analytics, Data Management, Data Visualization, Digital Marketing, Insights, Integrated Marketing, Marketing, Marketing Cloud, Online Marketing, SEO, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Targeted Marketing Programs
New to social listening? It’s a powerful way for marketers to monitor and respond to brand mentions in real time. It also makes it possible to use conversations around your brand, industry and competitors to help optimize your social media strategy. However, setting up a social media listening process, knowing what to do with all the data, and explaining why it’s important to stakeholders can be challenging and complex.
15 Jun 2015
Posted in: B2B, Customer Journey, Data Integration, Digital Marketing, Integrated Marketing, Integration, Marketing, Marketing Cloud, Pardot, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs, Technical Enablement
It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.
Here are four key considerations that we define with our clients to help ensure the best possible integration:
24 Oct 2014
Posted in: Business, Cloud, Communities, Customer Experience, Customer Journey, Events, DF14, Dreamforce, Dreamforce 2014, Marketing Cloud, Pardot, Partners, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs
No doubt about it, Dreamforce never fails to impress. And this year was no exception.
Miss the fun or haven’t had a chance to watch the sessions online yet? Here’s a quick recap of our favorite highlights, news and announcements from #DF14 – all features of Salesforce’s new Customer Success Platform.
24 Oct 2014
Dreamforce also released some updates in the social space and social studio. The Marketing Cloud is continually working on bringing Radian6, Buddy Media and social.com together in one platform: Social Studio.
24 Oct 2014
At Dreamforce, I planned to attend and soak up all of the breakout sessions that I could around Salesforce Marketing Cloud. Unfortunately, with clients to meet, and a #WalkABlock loft to run, I didn’t get to make it to every session I wanted. I was able to watch most of keynotes and share my top key findings I learned at the conference.