It's time to turn the data you gained from interviews and observations into creating your organization’s point of view (POV). Why are clear and concise POVs important? They help you tell the customer story, plus increase alignment and understanding across your organization.
Design thinking is generally applied to product problems, but design can be used on any complex problem - including developing your organization's strategy. Below you’ll find a practical working guide on how to use design thinking methodologies and put this approach to work for your company.
You’re in a meeting presenting to your stakeholders, what you thought, was a perfectly formulated delivery plan, when you’re faced with one of these dreaded statements: “Where did you get…?” “Why did/didn’t you…?” “I don’t remember…” “This isn’t correct.” You quickly realize your stakeholders are not all in agreement and any changes could have a real impact to your project. Now, it’s important to get their concerns captured correctly and ensure agreement before moving forward.
Account-based marketing (ABM) is at the top of every marketer’s list these days. While plenty claim to be experts, few are actually doing it right. ABM is all about taking the mass out of marketing and focusing your efforts on a specific account or segment. And it’s a key part to becoming more customer-focused and providing a personalized experience.
Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where - and how - they can fit together based on customer activity.
Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers.
Personalization, by definition, should not be a “one-size-fits-all” effort.
If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.