3 Aug

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Media Strategy, Social Media

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

26 Apr

Making Mass Media Work for You: The 4 Biggest Factors for Your Media Budget

Ashley Nowacki
Posted in: Integrated Marketing, Digital Marketing, Mass Media, Media Strategy

In today's fast-paced digital world, consumers are inundated constantly with marketing messages vying for their attention. As a result, your job is much more challenging. Reaching the right person with the right message at the right time is no easy task.

18 Sep

The Secret of Making Segmentation Work for You

Tiffanie Honeyman
Posted in: Strategy, Customer Journey, Personas & Segmentation, Integrated Marketing, Media Strategy, Advertising

What’s the secret to making segmentation work for you? It’s actually pretty simple: segment with conviction.Marketing to segments may feel risky and take more planning time, but it cuts through noise and gives personality to your brand. Many advertisers only put one foot into the water, wanting to segment but afraid of leaving someone out.

13 Aug

5 Secrets to Digital Marketing Success

Renee Cook
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Digital Marketing, Email Marketing, SEO, Mass Media, Media Strategy, Social Media, Insights, Web Analytics, Data Integration, Integration, Marketing, Online Marketing

First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.

25 May

YOUR SECRET WEAPON IN THE CUSTOMER JOURNEY: DIGITAL MEDIA

Tiffanie Honeyman
Posted in: Strategy, Customer Journey, Personas & Segmentation, Integrated Marketing, Digital Marketing, Mass Media, Media Strategy, Insights, Customer Experience, Marketing

Ah, the “Age of the Customer”… where contemporary marketing strategies begin and end with the buyer’s point of view. Today brands are judged with higher expectations than ever before, and with most customer experiences happening online, digital media is a big part of the equation.

The good news? You can gain incredible visibility into your customers’ interests, and more importantly, what drives those interests. You can see the entire customer journey, inside and out.