In today's fast-paced digital world, consumers are inundated constantly with marketing messages vying for their attention. As a result, your job is much more challenging. Reaching the right person with the right message at the right time is no easy task.
What’s the secret to making segmentation work for you? It’s actually pretty simple: segment with conviction.Marketing to segments may feel risky and take more planning time, but it cuts through noise and gives personality to your brand. Many advertisers only put one foot into the water, wanting to segment but afraid of leaving someone out.
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First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.
Ah, the “Age of the Customer”… where contemporary marketing strategies begin and end with the buyer’s point of view. Today brands are judged with higher expectations than ever before, and with most customer experiences happening online, digital media is a big part of the equation.
The good news? You can gain incredible visibility into your customers’ interests, and more importantly, what drives those interests. You can see the entire customer journey, inside and out.