3 Aug 2016

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Content Strategy, Digital Experience, Integrated Marketing, Media Strategy, Social Media, Targeted Marketing Programs

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

26 Apr 2016

Making Mass Media Work for You: The 4 Biggest Factors for Your Media Budget

Ashley Nowacki
Posted in: Digital Marketing, Integrated Marketing, Mass Media, Media Strategy, Content Development, Targeted Marketing Programs

In today's fast-paced digital world, consumers are inundated constantly with marketing messages vying for their attention. As a result, your job is much more challenging. Reaching the right person with the right message at the right time is no easy task.

18 Sep 2015

The Secret of Making Segmentation Work for You

Tiffanie Honeyman
Posted in: Advertising, Customer Journey, Integrated Marketing, Media Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Targeted Marketing Programs

What’s the secret to making segmentation work for you? It’s actually pretty simple: segment with conviction. Marketing to segments may feel risky and take more planning time, but it cuts through noise and gives personality to your brand. Many advertisers only put one foot into the water, wanting to segment but afraid of leaving someone out.

13 Aug 2015

5 Secrets to Digital Marketing Success

Renee Cook
Posted in: Content Strategy, Data Integration, Digital Experience, Digital Marketing, Email Marketing, Insights, Integrated Marketing, Integration, Marketing, Mass Media, Media Strategy, Online Marketing, SEO, Social Media, Web Analytics, Buyer Journey Optimization, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs, Technical Enablement

First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.

25 May 2015

YOUR SECRET WEAPON IN THE CUSTOMER JOURNEY: DIGITAL MEDIA

Tiffanie Honeyman
Posted in: Customer Experience, Customer Journey, Digital Marketing, Insights, Integrated Marketing, Marketing, Mass Media, Media Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs

Ah, the “Age of the Customer”… where contemporary marketing strategies begin and end with the buyer’s point of view. Today brands are judged with higher expectations than ever before, and with most customer experiences happening online, digital media is a big part of the equation.

The good news? You can gain incredible visibility into your customers’ interests, and more importantly, what drives those interests. You can see the entire customer journey, inside and out.

17 Apr 2015

5 Tips: Holistic Approach to Paid Media

Tiffanie Honeyman
Posted in: Advertising, Communications, Integrated Marketing, Mass Media, Media Strategy, Social Media, Content Development, Targeted Marketing Programs

Media has become fragmented and complex. But the good news? That actually can work in your favor.

Long gone are the days of pouring marketing dollars over masses of unsegmented audiences and budget waste. Because there’s a simple truth: marketers no longer drive the buying process. Consumers do. Say hello to marketing efficiency and giving consumers the reins. Your customers decide what they want to buy and detest irrelevant ads that get in the way.

So how do you effectively market online – at the right time and place?

31 Mar 2015

4 Simple Steps to Measure Marketing Results

Tiffanie Honeyman
Posted in: Business, Insights, Marketing, Media Strategy, Online Marketing, ROI, Sales, Technology, Marketing Campaign Attribution, Targeted Marketing Programs

Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that equation, it’s more important than ever to invest in analytics – and measure the real impact on your bottom line.

28 Apr 2014

MIMA Events - Email and Native Advertising

Alyssa Greve
Posted in: Email Marketing, Media Strategy, Targeted Marketing Programs

Over the past two years, I have attended MIMA events in the Minneapolis area. MIMA stands for the Minnesota Interactive Marketing Association and currently serves and inspires more than 1,300 members from content development, design, experience design, marketing and media. MIMA believes changes in technology and culture have transformed business, and it is our association’s role to connect, illuminate, and partner with members and guests to elevate the quality of marketing practiced, the image, and talent available in Minnesota to the rest of the world. Over the past couple of months I have had the privilege to learn from MIMA about email marketing and native advertising.

25 Apr 2013

Why Is The Music Cranked to 11?

Lon Keller
Posted in: Audio, Customer Experience, Media Strategy, Targeted Marketing Programs

The Loudness War is on. Music recording artists and their governing labels have been gradually increasing the loudness level of their music over the past several years. Why? Because they believe that louder is better which can lead to more record sales. However, people from Dynamic Range Day have a different view. Those at DRD assert that loudness does not equal greater sales, but in fact, reduces the overall sound quality of the recording. They have provided a great example using Michael Jackson’s “Thriller,” comparing the sound of its original release in 1982 to subsequent releases in 1995 and 2008.

31 Jan 2013

Digital Round Up

Renee Cook
Posted in: Advertising, Media Strategy, Offline Marketing, Online Marketing, Social Media, Targeted Marketing Programs

Here are a few blog posts that caught my attention in recent days. If you missed them, they are worth a look.