+Mobile

25 Nov

Rules of Thumb: Keeping Your Brand Promise with Digital Experience

Jason Jacobson
Posted in: Strategy, Brand Analysis, Digital Experience, Mobile, Web, Integrated Marketing, Social Media, Branding

Every strong brand adheres to a promise of quality, service, price or a combination of two.Yes, only a maximum of two.

29 Oct

6 Reasons Why Responsive Design Is Critical to User Experience (UX)

Laura Schjeldahl
Posted in: Digital Experience, Mobile, User Experience (UX), Web, Design, Responsive Design

Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be using, you can design to those specifications. But for the majority of sites built today, responsive design is the Holy Grail.

24 Sep

Sundog: The Podcast 065 - Design Thinking

Lon Keller
Posted in: Digital Experience, Creative Strategy, Mobile, User Experience (UX), Web, Advertising, Branding, Design, Design Thinking, Graphic Design, Usability

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.

17 Jun

Context Matters: How to Engage Your Customers with Mobile

Craig Isakson
Posted in: Mobile, Apps, IT, Online Marketing, Technology

It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use the platform preferred most by your customers.

27 Mar

Focus on Branded Apps Fades, Shifts Toward Mobile Partnerships

Craig Isakson
Posted in: Mobile, Apps, Google, Technology

Apps, apps, apps! Everybody wants an app. What if I were to say, “You don’t need an app!”? Would you think I was crazy? The reason is simple. What you really need is a mobile strategy. This strategy may very well involve your own branded app, but it may not.

25 Nov