31 Jul 2017

Optimizing Online Forms for the Mobile Experience

Laura Schjeldahl
Posted in: Mobile, Online Forms, Usability, User Experience (UX)

While the tips in my previous blog posts about forms (part 1 and part 2) are still relevant, there is finally new data to support using a multi-step process on mobile devices.

9 Nov 2015

Driving Quality Engagement: How to Build Better Lead Generation Forms

Emily Voigtlander
Posted in: Customer Experience, Demand Generation, Digital Marketing, Integrated Marketing, Marketing Automation, Online Forms, Personas & Segmentation, Scoring, Strategy, Brand, Audience, Message, Lead Management Strategy, Targeted Marketing Programs

The main goal of any business should be to connect and engage with customers in a meaningful way. That starts with understanding your customers’ behaviors and expectations. The next step? Translate that understanding into experiences customized for each member of your audience.

5 Nov 2015

Resist the Dark Side: Why You Should Avoid UX Dark Patterns

Laura Schjeldahl
Posted in: Dark Patterns, Digital Experience, Online Forms, User Experience (UX), Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

“Fear is the path to the dark side.” – Yoda Afraid you won’t get the most email subscriptions? Will you do anything to get permission from your users? Worry that nobody will click your ads?

5 Jun 2014

Top 5 Tips for Improving Online Forms

Laura Schjeldahl
Posted in: Digital Experience, Graphic Design, Online Forms, Online Marketing, Usability, User Experience (UX), Buyer Journey Optimization, Targeted Marketing Programs

... and why they are so important!

There are many things we can do to improve users’ experiences with forms and to increase conversion rates, but these are five common mistakes that are pretty easy to fix.