24 Aug 2015
Posted in: Data Analytics, Data Management, Data Visualization, Digital Marketing, Insights, Integrated Marketing, Marketing, Marketing Cloud, Online Marketing, SEO, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Targeted Marketing Programs
New to social listening? It’s a powerful way for marketers to monitor and respond to brand mentions in real time. It also makes it possible to use conversations around your brand, industry and competitors to help optimize your social media strategy. However, setting up a social media listening process, knowing what to do with all the data, and explaining why it’s important to stakeholders can be challenging and complex.
13 Aug 2015
Posted in: Content Strategy, Data Integration, Digital Experience, Digital Marketing, Email Marketing, Insights, Integrated Marketing, Integration, Marketing, Mass Media, Media Strategy, Online Marketing, SEO, Social Media, Web Analytics, Buyer Journey Optimization, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs, Technical Enablement
First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.
30 Jun 2015
If you were given no more than a tenth of a second to make an impression on a customer or prospect, would you able to make a good impression?
According to Princeton psychologists, that’s how long it takes to form a first impression. And on top of that, researchers estimate consumers see over 300 ads per day and are becoming blind to banner ads. So how can a marketer break through?
24 Jun 2015
A follow-up to the Top 5 Tips for Improving Online Forms, I explore 5 more valuable lessons in online form usability.
18 Jun 2015
I have been around technology for a long time – just about as long as I can remember. Back when I started computing, the concept of user experience (UX) wasn’t even a thing. You knew the commands to tell your computer what to do. And if you didn’t know a specific one, you’d have a way of finding it. Soon after, graphical user interfaces (GUI) came to be, and UX became vital even before people really knew what to call it. Just like today, everybody was looking for the most pleasing way to present information – and trying to make every action a little easier.
17 Jun 2015
It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use the platform preferred most by your customers.
21 May 2015
Disclaimer: Thorough research into your competitors is important, even crucial to your success. Ultimately, you get what you pay for. Finding a partner with the tools and experience to sift through mounds of data, collect the right intel and analyze your adversaries gives you the best chance to “zag” against their “zig.”
Still, there are instances where timelines and resources aren’t available to adequately assess your competitors. Use these tips when you’re in a pinch to understand how your competition is attracting and retaining customers.
8 May 2015
Posted in: Advertising, Business, Content Strategy, Digital Experience, Insights, Integrated Marketing, Marketing, Online Marketing, Social Listening, Social Media, Writing, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs
The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the best experiences, building the best relationships, and putting your best foot forward.
31 Mar 2015
Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that equation, it’s more important than ever to invest in analytics – and measure the real impact on your bottom line.
26 Oct 2014
Posted in: Branding, Insights, Integrated Marketing, Online Marketing, Social Listening, Social Media, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs
Her music makes a statement for itself, when her album has been getting only positive reviews from Time Magazine, Rolling Stones and New York Times. Her album is making a statement of a more confident and older Taylor Swift.