+Pardot

13 Jan

Selective Integration of Salesforce Leads/Contacts to Pardot

Greg Ewing Lee
Posted in: Marketing Automation, Data Integration, Pardot, Sales Cloud, Salesforce

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, especially when it comes to lead management.

17 Nov

How to Integrate Salesforce Communities + Pardot

Greg Ewing Lee
Posted in: Marketing Automation, Communities, Community Cloud, Pardot, Salesforce, Visualforce

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, particularly when it comes to lead management.

8 Oct

3 Reasons Why Pardot Is Changing the Game

Kevin Barthelme
Posted in: Marketing Automation, Customer Experience, Pardot, Salesforce

What can you do with Pardot?As marketers, we are very used to tossing out as much information as possible to whomever will listen. It may not be relevant. It may not be timely. And it may not even be the information your audience is really looking for.

25 Aug

Countdown to #DF15: Make It Count

Jen Thompson
Posted in: Events, DF15, DFMakeItCount, Dreamforce, Pardot, Salesforce

Dreamforce is one of the biggest events of the year. And we’re here to help you make every minute count.

15 Jun

4 Steps to Successful Digital Marketing Integration

Eric Dukart
Posted in: Strategy, Customer Journey, Integrated Marketing, Digital Marketing, Data Integration, Integration, B2B, Marketing, Marketing Cloud, Pardot, Salesforce

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.

Here are four key considerations that we define with our clients to help ensure the best possible integration:

  1. Customer
  2. Journey
  3. Information
  4. Channels