What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, especially when it comes to lead management.
What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, particularly when it comes to lead management.
What can you do with Pardot?As marketers, we are very used to tossing out as much information as possible to whomever will listen. It may not be relevant. It may not be timely. And it may not even be the information your audience is really looking for.
It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.
Here are four key considerations that we define with our clients to help ensure the best possible integration: