13 Jan 2016

Selective Integration of Salesforce Leads/Contacts to Pardot

Greg Ewing-Lee
Posted in: Data Integration, Marketing Automation, Pardot, Sales Cloud, Salesforce, Lead Management Strategy, Technical Enablement

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, especially when it comes to lead management.

17 Nov 2015

How to Integrate Salesforce Communities + Pardot

Greg Ewing-Lee
Posted in: Communities, Community Cloud, Marketing Automation, Pardot, Salesforce, Visualforce, Lead Management Strategy

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, particularly when it comes to lead management.

8 Oct 2015

3 Reasons Why Pardot Is Changing the Game

Kevin Barthelme
Posted in: Customer Experience, Marketing Automation, Pardot, Salesforce, Lead Management Strategy

What can you do with Pardot? As marketers, we are very used to tossing out as much information as possible to whomever will listen. It may not be relevant. It may not be timely. And it may not even be the information your audience is really looking for.

25 Aug 2015

Countdown to #DF15: Make It Count

Jen Thompson
Posted in: Events, DF15, DFMakeItCount, Dreamforce, Pardot, Salesforce

Dreamforce is one of the biggest events of the year. And we’re here to help you make every minute count.

15 Jun 2015

4 Steps to Successful Digital Marketing Integration

Eric Dukart
Posted in: B2B, Customer Journey, Data Integration, Digital Marketing, Integrated Marketing, Integration, Marketing, Marketing Cloud, Pardot, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs, Technical Enablement

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.

Here are four key considerations that we define with our clients to help ensure the best possible integration:

  • Customer
  • Journey
  • Information
  • Channels
  • 24 Oct 2014

    Dreamforce 2014 in Review: Catch the Wave, Ride the Lightning

    Greg Ewing-Lee
    Posted in: Business, Cloud, Communities, Customer Experience, Customer Journey, Events, DF14, Dreamforce, Dreamforce 2014, Marketing Cloud, Pardot, Partners, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs

    No doubt about it, Dreamforce never fails to impress. And this year was no exception.

    Miss the fun or haven’t had a chance to watch the sessions online yet? Here’s a quick recap of our favorite highlights, news and announcements from #DF14 – all features of Salesforce’s new Customer Success Platform.

    15 Sep 2014

    Integrating Pardot and Salesforce - User Interface Layer

    Terry Luschen
    Posted in: Pardot, Partners, Salesforce, Software, Software Development, Software Maintenance

    In a previous blog post I showed how to query a prospect from Pardot using the Pardot API. In this blog post I will show you how to get that data back to the Visualforce page.

    14 Sep 2014

    Integrating Pardot and Salesforce - Data Layer

    Terry Luschen
    Posted in: Pardot, Partners, Salesforce, Software, Software Development, Software Maintenance

    Pardot is a Salesforce product that can be integrated in a variety of ways. Read on to see how to call the Pardot API from Apex within Salesforce.

    22 Nov 2013

    DF13: The Event in Review

    Danielle Naboulsi
    Posted in: CRM, Events, Dreamforce, Dreamforce 2013, Marketing, Marketing Cloud, Pardot, Sundog, Technology

    Another year, another Dreamforce. Get the rundown on the entire DF13 experience in six quick points.