13 Jan 2016

Selective Integration of Salesforce Leads/Contacts to Pardot

Greg Ewing-Lee
Posted in: Data Integration, Marketing Automation, Pardot, Sales Cloud, Salesforce, Lead Management Strategy, Technical Enablement

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, especially when it comes to lead management.

17 Nov 2015

How to Integrate Salesforce Communities + Pardot

Greg Ewing-Lee
Posted in: Communities, Community Cloud, Marketing Automation, Pardot, Salesforce, Visualforce, Lead Management Strategy

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, particularly when it comes to lead management.

8 Oct 2015

3 Reasons Why Pardot Is Changing the Game

Kevin Barthelme
Posted in: Customer Experience, Marketing Automation, Pardot, Salesforce, Lead Management Strategy

What can you do with Pardot?As marketers, we are very used to tossing out as much information as possible to whomever will listen. It may not be relevant. It may not be timely. And it may not even be the information your audience is really looking for.

25 Aug 2015

Countdown to #DF15: Make It Count

Jen Thompson
Posted in: Events, DF15, DFMakeItCount, Dreamforce, Pardot, Salesforce

Dreamforce is one of the biggest events of the year. And we’re here to help you make every minute count.

15 Jun 2015

4 Steps to Successful Digital Marketing Integration

Eric Dukart
Posted in: B2B, Data Integration, Integration, Integrated Marketing, Digital Marketing, Marketing, Marketing Cloud, Pardot, Salesforce, Strategy, Customer Journey, Brand, Audience, Message, Targeted Marketing Programs, Technical Enablement

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.

Here are four key considerations that we define with our clients to help ensure the best possible integration:

  1. Customer
  2. Journey
  3. Information
  4. Channels