partnerDRIVEN
4 Ways to Improve Your Partner Channel Success
David Stone Posted in: Manufacturing, partnerDRIVEN, PRM, Lead Management Strategy, Partner Management Strategy
At Sundog, we’ve been helping manufacturers maximize partner channel investments for over 20 years. For the past decade, we’ve done it with the industry’s best CRM and sales force automation platform: Salesforce.com. While we’ve always known that their Partner Relationship Management (PRM) solutions are great, industry experts are recognizing that success as well. And recently the Salesforce Partner Community raised the bar yet again.
How to Fuel Your Partner Channel Marketing with MDF
David Stone Posted in: Lightning Bolt, Manufacturing, partnerDRIVEN, PRM, Sales Cloud PRM, Lead Management Strategy, Partner Management Strategy
Looking for ways to improve performance with your partners, dealers or distributors? In this blog series, we’re sharing practical ways to do just that. In my last post on market share and quotas, we looked at ways to set and track market share goals. In part 3 below, we’ll discuss how to improve performance with marketing development funds (MDF), also known as cooperative marketing (CoOp) programs.
How to Motivate Partner Performance with Market Share and Quotas (Partner Channel Series: Part 2)
David Stone Posted in: Lightning Bolt, Manufacturing, Next Revolution, partnerDRIVEN, PRM, Sales Cloud PRM, Lead Management Strategy, Partner Management Strategy
At Sundog, we help manufacturers get the most out of their partner channel. And in this blog series, we’re sharing practical ways to improve partner performance. In my first post on lead follow-up, I touched on setting expectations - and following through - with your partners. In part 2 below, I’ll drill deeper into that idea.
4 Ways to Improve Lead Follow-Up with Your Partners (Partner Channel Series: Part 1)
David Stone Posted in: Manufacturing, Next Revolution, partnerDRIVEN, PRM, Lead Management Strategy, Partner Management Strategy
Partners play a critical role in your success as a manufacturer. And you want to work with the ones who have a vested interest to represent and sell your brand well. After all, you’ve invested time, energy and dollars to build effective partnerships that benefit both your organization and theirs.
Sales Cloud PRM + partnerDRIVEN: A Match Made in the Cloud
Jennifer Lefor Posted in: Communities, Lightning, Manufacturing, Next Revolution, partnerDRIVEN, PRM, Sales Cloud, Salesforce
Salesforce.com is no stranger to releasing industry-specific solutions, from financial services to healthcare. And their dual-focus on industries and communities this year makes perfect sense. After all, solutions built with an understanding of business process and industry-specific methodology are typically at the top of the list for implementation.
Sundog Is a 2017 Salesforce Gold Partner: What It Means to You
Damie Berkey Posted in: Certifications, Marketing Cloud, partnerDRIVEN, Partners, Sales Cloud, Salesforce
At Sundog, we’re proud to, once again, be awarded the designation of Salesforce Gold Consulting Partner.
Ignite Your Indirect Sales Channels: Watch the Webcast
Jen Thompson Posted in: B2B, Manufacturing, Marketing Cloud, partnerDRIVEN, Salesforce
Want to increase your lead generation and revenue? Or drive engagement with your partner channels?
B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers
Eric Dukart Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs
Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.
Sundog: The Podcast 066 - partnerDRIVEN
Lon Keller Posted in: Business, Business Analysis, Certifications, Competitive Analysis, Data Analytics, Data Integration, Data Management, Data Modeling, Data Quality, Data Rationalization, Data Visualization, Insights, Integration, Internet of Things (IoT), partnerDRIVEN, Partners, Reporting, Sales, Sales Cloud, Salesforce, Strategy, System Architecture, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Technical Enablement, Technical Strategy
Working in the manufacturing industry? You’ve got a tough job. In this episode, learn more about partnerDRIVEN – a manufacturing solution designed to simplify your partner marketing, lead management, funding and a lot more heavy lifting.
How to Drive Top-Line Growth with Better PRM Technology
Eric Dukart Posted in: B2B, Manufacturing, partnerDRIVEN, PRM, Salesforce, Technology
If you’re struggling with partner relationship management (PRM), you’re not alone. Many manufacturers face similar challenges when looking to drive top-line growth. So let’s talk about how technology can synchronize all of the moving parts and ensure that your PRM works for you and your partners.