Blog

partnerDRIVEN

31 May 2018

4 Ways to Improve Your Partner Channel Success

David Stone Posted in: Manufacturing, partnerDRIVEN, PRM, Lead Management Strategy, Partner Management Strategy

At Sundog, we’ve been helping manufacturers maximize partner channel investments for over 20 years. For the past decade, we’ve done it with the industry’s best CRM and sales force automation platform: Salesforce.com. While we’ve always known that their Partner Relationship Management (PRM) solutions are great, industry experts are recognizing that success as well. And recently the Salesforce Partner Community raised the bar yet again.

19 Feb 2018

How to Fuel Your Partner Channel Marketing with MDF

David Stone Posted in: Lightning Bolt, Manufacturing, partnerDRIVEN, PRM, Sales Cloud PRM, Lead Management Strategy, Partner Management Strategy

Looking for ways to improve performance with your partners, dealers or distributors? In this blog series, we’re sharing practical ways to do just that. In my last post on market share and quotas, we looked at ways to set and track market share goals. In part 3 below, we’ll discuss how to improve performance with marketing development funds (MDF), also known as cooperative marketing (CoOp) programs.

8 Nov 2017

How to Motivate Partner Performance with Market Share and Quotas (Partner Channel Series: Part 2)

David Stone Posted in: Lightning Bolt, Manufacturing, Next Revolution, partnerDRIVEN, PRM, Sales Cloud PRM, Lead Management Strategy, Partner Management Strategy

At Sundog, we help manufacturers get the most out of their partner channel. And in this blog series, we’re sharing practical ways to improve partner performance. In my first post on lead follow-up, I touched on setting expectations - and following through - with your partners. In part 2 below, I’ll drill deeper into that idea.

2 Nov 2017

4 Ways to Improve Lead Follow-Up with Your Partners (Partner Channel Series: Part 1)

David Stone Posted in: Manufacturing, Next Revolution, partnerDRIVEN, PRM, Lead Management Strategy, Partner Management Strategy

Partners play a critical role in your success as a manufacturer. And you want to work with the ones who have a vested interest to represent and sell your brand well. After all, you’ve invested time, energy and dollars to build effective partnerships that benefit both your organization and theirs.

17 Aug 2017

Sales Cloud PRM + partnerDRIVEN:  A Match Made in the Cloud

Jennifer Lefor Posted in: Communities, Lightning, Manufacturing, Next Revolution, partnerDRIVEN, PRM, Sales Cloud, Salesforce

Salesforce.com is no stranger to releasing industry-specific solutions, from financial services to healthcare. And their dual-focus on industries and communities this year makes perfect sense. After all, solutions built with an understanding of business process and industry-specific methodology are typically at the top of the list for implementation.

9 Mar 2017

Sundog Is a 2017 Salesforce Gold Partner: What It Means to You

Damie Berkey Posted in: Certifications, Marketing Cloud, partnerDRIVEN, Partners, Sales Cloud, Salesforce

At Sundog, we’re proud to, once again, be awarded the designation of Salesforce Gold Consulting Partner.

10 Nov 2016

Ignite Your Indirect Sales Channels: Watch the Webcast

Jen Thompson Posted in: B2B, Manufacturing, Marketing Cloud, partnerDRIVEN, Salesforce

Want to increase your lead generation and revenue? Or drive engagement with your partner channels?

15 Aug 2016

B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers

Eric Dukart Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs

Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.

11 May 2016
9 May 2016

How to Drive Top-Line Growth with Better PRM Technology

Eric Dukart Posted in: B2B, Manufacturing, partnerDRIVEN, PRM, Salesforce, Technology

If you’re struggling with partner relationship management (PRM), you’re not alone. Many manufacturers face similar challenges when looking to drive top-line growth. So let’s talk about how technology can synchronize all of the moving parts and ensure that your PRM works for you and your partners.