Why is a responsive community so important? Well, it depends who you ask and what they do. From a technical mindset, the answer is pretty clear based on today’s users and their preferred devices. Mobile design is the new standard. So why is it still so painful to develop a community with a mobile experience that rivals desktop? And at the end of the day, what is most important to your users anyway?
Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have shifted rapidly. While responsive is still the right design approach for many websites, there are hybrid options that fit better in some cases, too.
Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be using, you can design to those specifications. But for the majority of sites built today, responsive design is the Holy Grail.
Branded communities are a powerful way to increase engagement with employees, partners and customers. And Salesforce Community Cloud is one of the best platforms in the business. But can you customize it for your business? Absolutely.