Marketing. Sales. Dealers. When it comes to manufacturing, there are a lot of different players and a lot of moving parts. But at the end of the day, every experience should feel completely seamless and personalized for your customers.
Lon Keller Posted in: Business, Business Analysis, Certifications, Competitive Analysis, Data Analytics, Data Integration, Data Management, Data Modeling, Data Quality, Data Rationalization, Data Visualization, Insights, Integration, Internet of Things (IoT), partnerDRIVEN, Partners, Reporting, Sales, Sales Cloud, Salesforce, Strategy, System Architecture, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Technical Enablement, Technical Strategy
Working in the manufacturing industry? You’ve got a tough job. In this episode, learn more about partnerDRIVEN – a manufacturing solution designed to simplify your partner marketing, lead management, funding and a lot more heavy lifting.
Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that equation, it’s more important than ever to invest in analytics – and measure the real impact on your bottom line.
Find out what Marketo Summit attendees heard during The Social Business Professional Keynote, in this recap by Sundog EVP Jodi Heilman.
It’s important for businesses to start thinking about ways they can take their analytics to the next level in social media. As social media evolves and more people are recognizing the impact these channels can have on business goals, one of the main concerns for leadership is measuring social media’s return on investment (ROI).
The product detail page is a place for a customer to learn in-depth information about the product. The design of this page should display enough detail for the customer to decide if the product is right for them.
It is interesting to note the user experience features that have been introduced in E-Commerce design which directly emulate experiences that have been a staple in retail brick and motar stores for years. I created this infographic to display some of the biggest user experience similarities.
A majority of e-commerce research focuses on the checkout experience because it is the final step in securing a sale. Research specialists have narrowed down the ideal checkout experience into three main design formats: one-page checkouts, accordion style checkouts, and traditional linear multi-step checkouts.
Lon Keller Posted in: Business, Cloud, CRM, Customer Experience, Insights, Marketing, ROI, Sales, Salesforce, Social Media, Technology, Dreamforce, Marketing Campaign Attribution, Targeted Marketing Programs
What a great week we had! Jodi, JR, Kia and Dani stop by to talk about Sundog’s adventures at Dreamforce 2012.