Blog

Sales

11 Sep 2017

5 Pillars of Aligning Marketing & Sales

Eric Dukart Posted in: B2B, Marketing, Sales

Marketing. Sales. Dealers. When it comes to manufacturing, there are a lot of different players and a lot of moving parts. But at the end of the day, every experience should feel completely seamless and personalized for your customers.

11 May 2016
31 Mar 2015

4 Simple Steps to Measure Marketing Results

Tiffanie Honeyman Posted in: Business, Insights, Marketing, Media Strategy, Online Marketing, ROI, Sales, Technology, Marketing Campaign Attribution, Targeted Marketing Programs

Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that equation, it’s more important than ever to invest in analytics – and measure the real impact on your bottom line.

20 Nov 2013

DF13: Compete & Win in a Customer-Empowered World

Danielle Naboulsi Posted in: Marketing, Marketing Cloud, Sales, Dreamforce, Dreamforce 2013

Damie Berkey, Sundog’s Partner Alliance Manager, outlines the lessons from one of her favorite Dreamforce sessions: Compete & Win in a Customer-Empowered World

10 Apr 2013

MARKETO SUMMIT 2013: The Social Business Professional Keynote

Danielle Naboulsi Posted in: Advertising, Communications, Customer Experience, Leadership, Marketing, Sales, Sundog, Marketo Summit

Find out what Marketo Summit attendees heard during The Social Business Professional Keynote, in this recap by Sundog EVP Jodi Heilman.

28 Feb 2013

Measuring Social Media ROI

Brianne Carlsrud Posted in: Insights, Marketing, ROI, Sales, Social Media, Marketing Campaign Attribution, Targeted Marketing Programs

It’s important for businesses to start thinking about ways they can take their analytics to the next level in social media. As social media evolves and more people are recognizing the impact these channels can have on business goals, one of the main concerns for leadership is measuring social media’s return on investment (ROI).

28 Dec 2012

Designing for E-Commerce: The Product Detail Page

Sara Kalinoski Posted in: Graphic Design, Sales, User Experience (UX), Buyer Journey Optimization

The product detail page is a place for a customer to learn in-depth information about the product. The design of this page should display enough detail for the customer to decide if the product is right for them.

9 Dec 2012

INFOGRAPHIC: E-Commerce UX Features Inspired by Retail Experiences

Sara Kalinoski Posted in: Graphic Design, Sales, User Experience (UX), Buyer Journey Optimization

It is interesting to note the user experience features that have been introduced in E-Commerce design which directly emulate experiences that have been a staple in retail brick and motar stores for years. I created this infographic to display some of the biggest user experience similarities.

20 Nov 2012

Designing for E-Commerce: The Checkout Experience

Sara Kalinoski Posted in: Graphic Design, Sales

A majority of e-commerce research focuses on the checkout experience because it is the final step in securing a sale. Research specialists have narrowed down the ideal checkout experience into three main design formats: one-page checkouts, accordion style checkouts, and traditional linear multi-step checkouts.

28 Sep 2012

Sundog: The Podcast 046 - Dreamforce 2012 Recap

Lon Keller Posted in: Business, Cloud, CRM, Customer Experience, Insights, Marketing, ROI, Sales, Salesforce, Social Media, Technology, Dreamforce, Marketing Campaign Attribution, Targeted Marketing Programs

What a great week we had! Jodi, JR, Kia and Dani stop by to talk about Sundog’s adventures at Dreamforce 2012.