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Salesforce

12 Sep 2018

How to Connect to Marketing Cloud’s REST API

Katie Wilson Posted in: Marketing Cloud, Sales Cloud, Salesforce, Software Development

As a manufacturer, you need to communicate with your customers, who come in all shapes and sizes: dealers, distributors, suppliers and end-users just to name a few. One of tools that can help aid this communication is Marketing Cloud from Salesforce.

16 Aug 2018

Sitecore, Marketing Cloud & 6 Tips for Better CX

Chris Kulish Posted in: Customer Experience, Marketing Cloud, Personalization, Salesforce, Sitecore

As we discussed in Part 1 of this post, today’s customers are no longer just seeking products. They want relationships with brands, built on trust and two-way communication. And for most companies, that means it’s vital to turn every touchpoint along the customer journey into an exceptional one. But where do you start?

7 Aug 2018

Sitecore + Marketing Cloud Integration = Better CX

Chris Kulish Posted in: Customer Experience, Marketing Cloud, Personalization, Salesforce, Sitecore

What do we mean exactly when we talk about customer experience (CX)? Think of CX as every interaction that a customer has with your business. That may include: face-to-face, website visits, customer communities, online chat with a customer service representative, mobile apps, display ads, social media and more.

13 Mar 2018

Marketing Cloud Lead Submission (Part 2)

Corey Trick Posted in: AMPScript, Marketing Cloud, Salesforce

New to this blog series? Be sure to start by reading Marketing Cloud Lead Submission (Part 1): How to Build Your Foundation.

7 Mar 2018

Marketing Cloud Lead Submission (Part 1)

Corey Trick Posted in: AMPScript, Marketing Cloud, Salesforce

For many single landing page solutions, the primary goal is generating leads. In this two-part blog series, we will share a process to capture those leads, using AMPScript through Salesforce Marketing Cloud, and then add users to a campaign. AMPScript as a language allows for some great customization options in user experience, plus it’s a powerful way to manipulate the data you send to Salesforce. This series will scratch the surface on how to use some of that user data from Salesforce to customize your submission.

11 Jan 2018

How to Use Lightning Components in Flows & More

Kelsey Sanders Posted in: Communities, Lightning, Marketing Automation, Salesforce

Flows in Salesforce, also known as Visual Workflows, are powerful tools that allow for the automation of various business processes without the use of custom code. The cloud flow designer allows you to build flows that execute logic, interact with Salesforce, call Apex classes and collect data from a user in screen elements. The Winter 18 Salesforce release brings even more functionality into Flows.

27 Dec 2017

Dreamforce Trailblazers, Trends & Takeaways: What’s Ahead for 2018

Damie Berkey Posted in: Events, Dreamforce, Lightning, Lightning Bolt, Manufacturing, Salesforce

For the past 11 years, Sundog has been attending Dreamforce in San Francisco. Each year we leave inspired, intrigued and energized about the new developments, new technology and new applications that we can leverage for our clients. It is the place to dream, discover and - most importantly - collaborate with others in the industry.

20 Dec 2017

The Basics of Calling a Lightning Component from a Salesforce Lightning Detail Page

Terry Luschen Posted in: Lightning, Lightning Bolt, Salesforce, Web Development

A few years ago, I wrote this post: The Basics of Calling a Visualforce Page from a Salesforce Detail Page. It illustrated a very simple way to use a custom button from a detail page to call a Visualforce Page with an Apex Controller, so some action on that record could be taken, and then return to the detail page.

19 Dec 2017

Salesforce & Google: What the New Partnership Means to You

Susanna Oliver Posted in: Events, Dreamforce, Google, Google Analytics, Lightning, Marketing Cloud, Sales Cloud, Salesforce

A partnership announcement at Dreamforce 2017 is sending shocks around the world. Tech giants Salesforce and Google have partnered to integrate their marketing and sales features - creating a robust toolbox to help their customers work smarter, work faster and convert leads into revenue.

12 Dec 2017

How Marketing Cloud + Sitecore XP Could Transform Customer Experiences

Chris Kulish Posted in: Customer Experience, Events, Dreamforce, Marketing Cloud, Salesforce, Sitecore, Web Personalization

What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?