Search Engine Marketing
A website without search engine optimization is like a car without an engine or a computer without a mouse. Just like a car without an engine isn’t going anywhere, a website without SEO won’t be useful to anyone. In a nutshell, the goal of SEO is to rank as high as possible on page 1 of Google’s search results, so searchers can find your website. Not only does SEO help your website perform better in search results, it has other benefits that improve the way your website functions, too.
When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself.
Ben Sailer Posted in: Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Social Media, Buyer Journey Optimization, Targeted Marketing Programs
It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.
Ben Sailer Posted in: Competitive Analysis, Digital Marketing, Google, Integrated Marketing, Keywords, Search Engine Marketing, SEM, SEO, Strategy, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs
It’s common knowledge for experienced digital marketers: any strong search engine optimization or content marketing campaign starts with proper keyword research. But if you’re just getting started with SEO or creating content for your company, it can be easier said than done.
The world of SEO is fraught with perilous pitfalls. Fortunately, you don’t have to travel alone. Use this guide to make sure you avoid common mishaps that can sink websites in Search Engine Results Pages (SERPs).
YouTube is inarguably the web’s most dominant force in online video. But did you also know that YouTube is considered the world’s second-largest search engine?
For the uninitiated, search engine optimization often sounds like some kind of digital witchcraft.
Ben Sailer Posted in: Digital Marketing, Google, Google Analytics, Integrated Marketing, Moz, Organic Search, Search Engine Marketing, SEM, SEO, Buyer Journey Optimization, Targeted Marketing Programs
Write this on your office wall: keyword rankings still matter for SEO success in 2015. This remains true, even as personalized search has made it difficult to track them accurately for all users (since no two users may necessarily see exactly the same search results in all instances).
Have you ever wondered what triggers those little stars and other extra snippets of information that sometimes show up in search results? The answer is Schema.org structured data markup. And if it’s not implemented on your site, you’re missing a powerful opportunity to boost your search engine optimization performance.
Ben Sailer Posted in: Bing, Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs
Despite some reports to the contrary, search engine optimization (SEO) is alive and well in 2015. In fact, if you run a brick-and-mortar business with one or more physical storefronts, or one that offers products or services within a local area, then proactive SEO is more important than ever for staying ahead of your competition.