15 Dec 2015

4 Reasons You Shouldn’t Ignore Bing & Yahoo in Your SEO Campaigns

Ben Sailer
Posted in: Bing, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs

When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself.

8 Dec 2015

5 Ways Social Media Impacts SEO

Ben Sailer
Posted in: Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Social Media, Buyer Journey Optimization, Targeted Marketing Programs

It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.

4 Dec 2015

6 Simple SEO Keyword Research Tactics

Ben Sailer
Posted in: Competitive Analysis, Digital Marketing, Google, Integrated Marketing, Keywords, Search Engine Marketing, SEM, SEO, Strategy, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs

It’s common knowledge for experienced digital marketers: any strong search engine optimization or content marketing campaign starts with proper keyword research. But if you’re just getting started with SEO or creating content for your company, it can be easier said than done.

2 Dec 2015

How to Avoid Common Local SEO Pitfalls

Ben Sailer
Posted in: Digital Marketing, Google, Integrated Marketing, Moz, Search Engine Marketing, SEM, SEO, Buyer Journey Optimization, Targeted Marketing Programs

The world of SEO is fraught with perilous pitfalls. Fortunately, you don’t have to travel alone. Use this guide to make sure you avoid common mishaps that can sink websites in Search Engine Results Pages (SERPs).

30 Nov 2015

8 Tips for Strong YouTube SEO

Ben Sailer
Posted in: Digital Marketing, Integrated Marketing, Search Engine Marketing, SEM, SEO, Video, YouTube, Buyer Journey Optimization, Content Development, Targeted Marketing Programs

YouTube is inarguably the web’s most dominant force in online video. But did you also know that YouTube is considered the world’s second-largest search engine?

24 Nov 2015

6 Common SEO Misconceptions: Debunked

Ben Sailer
Posted in: Bing, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs

For the uninitiated, search engine optimization often sounds like some kind of digital witchcraft.

13 Nov 2015

Go Beyond Rankings with 10 Important SEO Metrics

Ben Sailer
Posted in: Digital Marketing, Google, Google Analytics, Integrated Marketing, Moz, Organic Search, Search Engine Marketing, SEM, SEO, Buyer Journey Optimization, Targeted Marketing Programs

Write this on your office wall: keyword rankings still matter for SEO success in 2015. This remains true, even as personalized search has made it difficult to track them accurately for all users (since no two users may necessarily see exactly the same search results in all instances).

4 Nov 2015

How to Improve Organic Search Click-Through Rates with Schema Markup

Ben Sailer
Posted in: Digital Marketing, Integrated Marketing, Schema, Search Engine Marketing, SEM, SEO, Structured Data Markup, Buyer Journey Optimization, Targeted Marketing Programs

Have you ever wondered what triggers those little stars and other extra snippets of information that sometimes show up in search results? The answer is Schema.org structured data markup. And if it’s not implemented on your site, you’re missing a powerful opportunity to boost your search engine optimization performance.

30 Oct 2015

How to Optimize Images for Screen Readers With Image Alt Tags

Ben Myhre
Posted in: Digital Marketing, HTML, Integrated Marketing, SEO, Web Development, Buyer Journey Optimization, Targeted Marketing Programs

Should we use an alt attribute on all images? The answer is simple. YES. What if it is an image that is for decoration only? YES! You should still be using an alt attribute.

27 Oct 2015

Winning at Local SEO

Ben Sailer
Posted in: Bing, Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs

Despite some reports to the contrary, search engine optimization (SEO) is alive and well in 2015. In fact, if you run a brick-and-mortar business with one or more physical storefronts, or one that offers products or services within a local area, then proactive SEO is more important than ever for staying ahead of your competition.