15 Dec 2015

4 Reasons You Shouldn’t Ignore Bing & Yahoo in Your SEO Campaigns

Ben Sailer
Posted in: Bing, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs

When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself.

8 Dec 2015

5 Ways Social Media Impacts SEO

Ben Sailer
Posted in: Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Social Media, Buyer Journey Optimization, Targeted Marketing Programs

It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.

4 Dec 2015

6 Simple SEO Keyword Research Tactics

Ben Sailer
Posted in: Competitive Analysis, Digital Marketing, Google, Integrated Marketing, Keywords, Search Engine Marketing, SEM, SEO, Strategy, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs

It’s common knowledge for experienced digital marketers: any strong search engine optimization or content marketing campaign starts with proper keyword research.But if you’re just getting started with SEO or creating content for your company, it can be easier said than done.

2 Dec 2015

How to Avoid Common Local SEO Pitfalls

Ben Sailer
Posted in: Digital Marketing, Google, Integrated Marketing, Moz, Search Engine Marketing, SEM, SEO, Buyer Journey Optimization, Targeted Marketing Programs

The world of SEO is fraught with perilous pitfalls.Fortunately, you don’t have to travel alone. Use this guide to make sure you avoid common mishaps that can sink websites in Search Engine Results Pages (SERPs).

30 Nov 2015

8 Tips for Strong YouTube SEO

Ben Sailer
Posted in: Digital Marketing, Integrated Marketing, Search Engine Marketing, SEM, SEO, Video, YouTube, Buyer Journey Optimization, Content Development, Targeted Marketing Programs

YouTube is inarguably the web’s most dominant force in online video.But did you also know that YouTube is considered the world’s second-largest search engine?