When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself.
It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.
It’s common knowledge for experienced digital marketers: any strong search engine optimization or content marketing campaign starts with proper keyword research.But if you’re just getting started with SEO or creating content for your company, it can be easier said than done.
The world of SEO is fraught with perilous pitfalls.Fortunately, you don’t have to travel alone. Use this guide to make sure you avoid common mishaps that can sink websites in Search Engine Results Pages (SERPs).