5 Oct 2017

Personalization Data with Sitecore: What It Means to Marketers

Paul Bourdeaux
Posted in: Sitecore, Sitecore Experience Database, Web Personalization, xDB

Personalization isn’t exactly new. In fact, it’s been used successfully in email marketing campaigns for years. At its core, the whole idea is using known data and characteristics about a prospect to present content in a way that is relevant and helpful. It could be something as simple as using their first name in an email, or it could be as complex as providing recent purchase history.

14 Jul 2016

How to Exclude Templates for Selection in Personalization Rules in Sitecore 8

Joe McNett
Posted in: Sitecore, Software Development, Web Personalization

Wondering if it’s possible to only allow subfolders to be selected ­- and not the parent folder - in the Personalization Rule Set Editor in Sitecore 8? Recently one of our clients asked me the same question. Getting more and more in tune with Sitecore lately, I thought, “Oh, of course, this is possible. Right?”

23 Jun 2016

How to Customize Personalization Rules in Sitecore 8

Joe McNett
Posted in: Sitecore, Software Development, Web Personalization

Have you (or one of your clients) ever wanted to limit the default Personalization Rules in Sitecore 8? If so, you've just found the right step-by-step instructions.

25 Aug 2015

5 Reasons You Need the Sitecore Experience Database

Chris Kulish
Posted in: Data Analytics, Insights, Sitecore, Sitecore Experience Database, Web Personalization, xDB, Buyer Journey Optimization, Marketing Campaign Attribution

Want to fuel analytics and insights? Drive smarter business decisions? And leverage information for marketing automation? The Sitecore Experience Database (xDB) is an add-on to the Sitecore CMS that allows you to capture data from your site visitors – and do all of the above.