What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?
Personalization isn’t exactly new. In fact, it’s been used successfully in email marketing campaigns for years. At its core, the whole idea is using known data and characteristics about a prospect to present content in a way that is relevant and helpful. It could be something as simple as using their first name in an email, or it could be as complex as providing recent purchase history.
Wondering if it’s possible to only allow subfolders to be selected - and not the parent folder - in the Personalization Rule Set Editor in Sitecore 8? Recently one of our clients asked me the same question. Getting more and more in tune with Sitecore lately, I thought, “Oh, of course, this is possible. Right?”
Have you (or one of your clients) ever wanted to limit the default Personalization Rules in Sitecore 8? If so, you've just found the right step-by-step instructions.
Want to fuel analytics and insights? Drive smarter business decisions? And leverage information for marketing automation? The Sitecore Experience Database (xDB) is an add-on to the Sitecore CMS that allows you to capture data from your site visitors – and do all of the above.