“Find the nearest gas station.” “When will the next MacBook Pro be released?” “How many touchdowns did Carson Wentz score last season?” You’ve probably asked your phone one of these questions (or something similar) in the last week. According to Google, more searches take place on mobile devices than on desktop, and approximately 50% of the population uses voice search on a daily basis. There’s no doubt: voice search is changing the way we use the web. And the web is transforming to meet the challenge.
As we discussed in Part 1 of this post, today’s customers are no longer just seeking products. They want relationships with brands, built on trust and two-way communication. And for most companies, that means it’s vital to turn every touchpoint along the customer journey into an exceptional one. But where do you start?
What do we mean exactly when we talk about customer experience (CX)? Think of CX as every interaction that a customer has with your business. That may include: face-to-face, website visits, customer communities, online chat with a customer service representative, mobile apps, display ads, social media and more.
What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?
Personalization isn’t exactly new. In fact, it’s been used successfully in email marketing campaigns for years. At its core, the whole idea is using known data and characteristics about a prospect to present content in a way that is relevant and helpful. It could be something as simple as using their first name in an email, or it could be as complex as providing recent purchase history.
Wondering if it’s possible to only allow subfolders to be selected - and not the parent folder - in the Personalization Rule Set Editor in Sitecore 8? Recently one of our clients asked me the same question. Getting more and more in tune with Sitecore lately, I thought, “Oh, of course, this is possible. Right?”
Have you (or one of your clients) ever wanted to limit the default Personalization Rules in Sitecore 8? If so, you've just found the right step-by-step instructions.
Want to fuel analytics and insights? Drive smarter business decisions? And leverage information for marketing automation? The Sitecore Experience Database (xDB) is an add-on to the Sitecore CMS that allows you to capture data from your site visitors – and do all of the above.