9 Dec 2015

Social Media Analytics: 4 Keys to Getting Started

Brianne Carlsrud
Posted in: Data Analytics, Facebook, Google, Insights, Integrated Marketing, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

There are now more than 3.1 billion global active Internet users, which is almost half of the world’s population. And when it comes to social media, there are more than 2.2 billion active users, including 4.5 billion likes on Facebook, 500 million tweets, and 70 million photos and videos uploaded to Instagram daily.

27 Oct 2015

How Social Data Drives Better Marketing Decisions

Sarah Mayfield
Posted in: Demographics, Digital Marketing, Insights, Integrated Marketing, Personas & Segmentation, Social Listening, Social Media, Strategy, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

Today most businesses use social media. But social media marketing isn’t just about tracking what people are saying about your business or delivering marketing messages. It’s about linking campaigns to measurable action.

24 Aug 2015

3 Tips for Social Listening:  How to Understand Where Your Customers Are Engaging

Brianne Carlsrud
Posted in: Data Analytics, Data Management, Data Visualization, Digital Marketing, Insights, Integrated Marketing, Marketing, Marketing Cloud, Online Marketing, SEO, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Targeted Marketing Programs

New to social listening? It’s a powerful way for marketers to monitor and respond to brand mentions in real time. It also makes it possible to use conversations around your brand, industry and competitors to help optimize your social media strategy. However, setting up a social media listening process, knowing what to do with all the data, and explaining why it’s important to stakeholders can be challenging and complex.

29 May 2015

Center Around Your Customer: Content Is Courtship

Jason Jacobson
Posted in: Advertising, Business, Content Strategy, Creative Strategy, Customer Experience, Digital Experience, Insights, Marketing, Social Listening, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too.

The old days of marketing were based on scarcity. When there were only a handful of products or services in a category, all you had to do was get more attention than your competitors.

Today the tables have turned. It takes more than being flashy to generate business – and that’s a good thing. Instead of just trying to be the hottest product on the block, marketing means getting to know your customers and catering to their wants and needs. What was once superficial advertising has transformed into genuine business-to-buyer relationships, based on mutual benefit.

Think of it like dating – you are trying to woo prospects and then turn a one-time customer into a life-long relationship. The key to creating that kind of loyalty? Content. The messages you choose, the channels you use and the timeliness of delivery play a pivotal role in attracting and retaining customers. In short, content is courtship.

8 May 2015

8 Golden Rules for Social Media

Brianne Carlsrud
Posted in: Advertising, Business, Content Strategy, Digital Experience, Insights, Integrated Marketing, Marketing, Online Marketing, Social Listening, Social Media, Writing, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the best experiences, building the best relationships, and putting your best foot forward.

26 Oct 2014

Why Taylor Swift is the Queen of Digital Media

Alyssa Greve
Posted in: Branding, Insights, Integrated Marketing, Online Marketing, Social Listening, Social Media, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

Her music makes a statement for itself, when her album has been getting only positive reviews from Time Magazine, Rolling Stones and New York Times. Her album is making a statement of a more confident and older Taylor Swift.

29 Jul 2014

Is the shotgun approach more effective than the rifle approach to social media?

Alyssa Greve
Posted in: Insights, Integrated Marketing, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

In Jay Baer’s latest presentation at Social Fresh conference this past month, he asks, “Is the shotgun approach more effective than the rifle approach to social media?” After watching the presentation and looking forward to listening to Jay speak in Fargo, ND this September, I decided I wanted to reflect and share my thoughts together on this topic.

20 May 2014

Salesforce Social Studio Announcement

Alyssa Greve
Posted in: Insights, Integrated Marketing, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

Just last week, Salesforce launched the announcement about the upcoming Social Studio. This will combine Radian6 and Buddy Media for now with the addition of social.com coming soon. Here is a little sneak of the updated toolset.

18 Apr 2014

The Importance of a Social Media Audit

Alyssa Greve
Posted in: Insights, Integrated Marketing, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

Managing and maintaining a social media presence is a full time job especially when you have multiple profiles to manage and brand, competition and industry keywords to listen to. Then, there is the content strategy and real-time engagement—and don’t forget about strategic plans and social integration. With all of this to do, what’s left? Social media audits are often something that gets pushed under the rug. With so much content and creative moving around, companies should make an effort to take a look at their brand properties, including social, every one or two years to make sure they are relevant and consistent in writing style, brand and imagery.

22 Jun 2011

Social Media Listening Tools – Part 2

Alyssa Greve
Posted in: Business, Insights, Integrated Marketing, ROI, Social Listening, Social Media, Sundog, Technology, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

In the previous blog, Social Media Listening Tools – Part 1, we mentioned summarized tools like Radian6, Alterian and Sprial16. Read on to see what we thought about more tools below.