9 Dec 2015

Social Media Analytics: 4 Keys to Getting Started

Brianne Carlsrud
Posted in: Facebook, Google, Insights, Data Analytics, Social Listening, Integrated Marketing, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

There are now more than 3.1 billion global active Internet users, which is almost half of the world’s population. And when it comes to social media, there are more than 2.2 billion active users, including 4.5 billion likes on Facebook, 500 million tweets, and 70 million photos and videos uploaded to Instagram daily.

27 Oct 2015

How Social Data Drives Better Marketing Decisions

Sarah Mayfield
Posted in: Demographics, Insights, Social Listening, Integrated Marketing, Digital Marketing, Social Media, Strategy, Personas & Segmentation, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

Today most businesses use social media. But social media marketing isn’t just about tracking what people are saying about your business or delivering marketing messages. It’s about linking campaigns to measurable action.

24 Aug 2015

3 Tips for Social Listening:  How to Understand Where Your Customers Are Engaging

Brianne Carlsrud
Posted in: Insights, Data Analytics, Data Management, Data Visualization, Social Listening, Integrated Marketing, Digital Marketing, SEO, Social Media, Marketing, Marketing Cloud, Online Marketing, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Targeted Marketing Programs

New to social listening? It’s a powerful way for marketers to monitor and respond to brand mentions in real time. It also makes it possible to use conversations around your brand, industry and competitors to help optimize your social media strategy. However, setting up a social media listening process, knowing what to do with all the data, and explaining why it’s important to stakeholders can be challenging and complex.

29 May 2015

Center Around Your Customer: Content Is Courtship

Jason Jacobson
Posted in: Advertising, Business, Customer Experience, Digital Experience, Content Strategy, Creative Strategy, Insights, Social Listening, Marketing, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too.

The old days of marketing were based on scarcity. When there were only a handful of products or services in a category, all you had to do was get more attention than your competitors.

Today the tables have turned. It takes more than being flashy to generate business – and that’s a good thing. Instead of just trying to be the hottest product on the block, marketing means getting to know your customers and catering to their wants and needs. What was once superficial advertising has transformed into genuine business-to-buyer relationships, based on mutual benefit.

Think of it like dating – you are trying to woo prospects and then turn a one-time customer into a life-long relationship. The key to creating that kind of loyalty? Content. The messages you choose, the channels you use and the timeliness of delivery play a pivotal role in attracting and retaining customers. In short, content is courtship.

8 May 2015

8 Golden Rules for Social Media

Brianne Carlsrud
Posted in: Advertising, Business, Digital Experience, Content Strategy, Insights, Social Listening, Integrated Marketing, Social Media, Marketing, Online Marketing, Writing, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the best experiences, building the best relationships, and putting your best foot forward.