+Social Media

10 Aug

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Social Media, Facebook, Instagram, Salesforce, Twitter

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Media Strategy, Social Media

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

2 Mar

What You Need to Know About Facebook’s New “Reactions”: 6 Implications for Brands

Brianne Carlsrud
Posted in: Integrated Marketing, Social Media, Branding, Facebook

Last week Facebook launched “Reactions,” an extension of the existing “Like” button. Reactions, which include “Like,” “Love,” “Haha,” “Wow,” “Sad” and “Angry” – allow a user to quickly respond to a Facebook post with a wide variety of options. For instance, instead of "Liking" a sad status update, now users can respond with a sentiment that feels a little more appropriate.

29 Dec

5 Quick Ways to Write Better Blog Headlines

Jen Thompson
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Digital Marketing, Social Media, Blogging, Writing

Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?

9 Dec

Social Media Analytics: 4 Keys to Getting Started

Brianne Carlsrud
Posted in: Integrated Marketing, Social Media, Insights, Data Analytics, Social Listening, Facebook, Google

There are now more than 3.1 billion global active Internet users, which is almost half of the world’s population. And when it comes to social media, there are more than 2.2 billion active users, including 4.5 billion likes on Facebook, 500 million tweets, and 70 million photos and videos uploaded to Instagram daily.