10 Aug 2016

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud
Posted in: Content Strategy, Digital Experience, Facebook, Instagram, Integrated Marketing, Salesforce, Social Media, Twitter, Targeted Marketing Programs

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug 2016

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Content Strategy, Digital Experience, Integrated Marketing, Media Strategy, Social Media, Targeted Marketing Programs

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

2 Mar 2016

What You Need to Know About Facebook’s New “Reactions”: 6 Implications for Brands

Brianne Carlsrud
Posted in: Branding, Facebook, Integrated Marketing, Social Media, Brand, Audience, Message, Targeted Marketing Programs

Last week Facebook launched “Reactions,” an extension of the existing “Like” button. Reactions, which include “Like,” “Love,” “Haha,” “Wow,” “Sad” and “Angry” – allow a user to quickly respond to a Facebook post with a wide variety of options. For instance, instead of "Liking" a sad status update, now users can respond with a sentiment that feels a little more appropriate.

29 Dec 2015

5 Quick Ways to Write Better Blog Headlines

Jen Thompson
Posted in: Blogging, Content Strategy, Digital Experience, Digital Marketing, Integrated Marketing, Social Media, Writing, Targeted Marketing Programs

Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?

9 Dec 2015

Social Media Analytics: 4 Keys to Getting Started

Brianne Carlsrud
Posted in: Data Analytics, Facebook, Google, Insights, Integrated Marketing, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

There are now more than 3.1 billion global active Internet users, which is almost half of the world’s population. And when it comes to social media, there are more than 2.2 billion active users, including 4.5 billion likes on Facebook, 500 million tweets, and 70 million photos and videos uploaded to Instagram daily.

8 Dec 2015

5 Ways Social Media Impacts SEO

Ben Sailer
Posted in: Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Social Media, Buyer Journey Optimization, Targeted Marketing Programs

It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.

25 Nov 2015

Rules of Thumb: Keeping Your Brand Promise with Digital Experience

Jason Jacobson
Posted in: Branding, Customer Research, Digital Experience, Integrated Marketing, Mobile, Social Media, Strategy, Web, Brand, Audience, Message, Targeted Marketing Programs, Technical Strategy

Every strong brand adheres to a promise of quality, service, price or a combination of two. Yes, only a maximum of two.

27 Oct 2015

How Social Data Drives Better Marketing Decisions

Sarah Mayfield
Posted in: Demographics, Digital Marketing, Insights, Integrated Marketing, Personas & Segmentation, Social Listening, Social Media, Strategy, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

Today most businesses use social media. But social media marketing isn’t just about tracking what people are saying about your business or delivering marketing messages. It’s about linking campaigns to measurable action.

23 Sep 2015

Social Media Cheat Sheet: 5 Tips for Choosing Where to Post Content

Preston Sternson
Posted in: Content Strategy, Digital Experience, Facebook, Integrated Marketing, Social Media, Writing, Targeted Marketing Programs

If you’ve ever managed more than one social media channel, you’ve probably experienced the following situation: You have a message that you want to post on at least one of your company’s social media channels. It could be a product introduction, company announcement or strategic message from your latest campaign. How do you decide where to publish?

24 Aug 2015

3 Tips for Social Listening:  How to Understand Where Your Customers Are Engaging

Brianne Carlsrud
Posted in: Data Analytics, Data Management, Data Visualization, Digital Marketing, Insights, Integrated Marketing, Marketing, Marketing Cloud, Online Marketing, SEO, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Targeted Marketing Programs

New to social listening? It’s a powerful way for marketers to monitor and respond to brand mentions in real time. It also makes it possible to use conversations around your brand, industry and competitors to help optimize your social media strategy. However, setting up a social media listening process, knowing what to do with all the data, and explaining why it’s important to stakeholders can be challenging and complex.