10 Aug 2016

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud
Posted in: Content Strategy, Digital Experience, Facebook, Instagram, Integrated Marketing, Salesforce, Social Media, Twitter, Targeted Marketing Programs

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug 2016

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Content Strategy, Digital Experience, Integrated Marketing, Media Strategy, Social Media, Targeted Marketing Programs

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

2 Mar 2016

What You Need to Know About Facebook’s New “Reactions”: 6 Implications for Brands

Brianne Carlsrud
Posted in: Branding, Facebook, Integrated Marketing, Social Media, Brand, Audience, Message, Targeted Marketing Programs

Last week Facebook launched “Reactions,” an extension of the existing “Like” button. Reactions, which include “Like,” “Love,” “Haha,” “Wow,” “Sad” and “Angry” – allow a user to quickly respond to a Facebook post with a wide variety of options. For instance, instead of "Liking" a sad status update, now users can respond with a sentiment that feels a little more appropriate.

29 Dec 2015

5 Quick Ways to Write Better Blog Headlines

Jen Thompson
Posted in: Blogging, Content Strategy, Digital Experience, Digital Marketing, Integrated Marketing, Social Media, Writing, Targeted Marketing Programs

Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?

9 Dec 2015

Social Media Analytics: 4 Keys to Getting Started

Brianne Carlsrud
Posted in: Data Analytics, Facebook, Google, Insights, Integrated Marketing, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

There are now more than 3.1 billion global active Internet users, which is almost half of the world’s population. And when it comes to social media, there are more than 2.2 billion active users, including 4.5 billion likes on Facebook, 500 million tweets, and 70 million photos and videos uploaded to Instagram daily.