Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes.
If you were given no more than a tenth of a second to make an impression on a customer or prospect, would you able to make a good impression?
According to Princeton psychologists, that’s how long it takes to form a first impression. And on top of that, researchers estimate consumers see over 300 ads per day and are becoming blind to banner ads. So how can a marketer break through?
We’ve all encountered that moment. Someone misunderstood your email, your note, or maybe even your text message. It wasn’t because of the words you wrote. It was their interpretation of how you were saying it. While those situations can often be worked out and the tension can be eased, it may take time and careful explanation to resolve the misunderstanding.
Now take a moment to think about the voice of your brand. What is it saying?
When you travel for a shoot, and must pack along all of the gear you will be using, what do you bring? One of most worrisome parts of traveling is wondering if you’re bringing the right gear. Stillmotion posted a great case study on their shoot in Africa and what they took with them.