15 Feb 2016

Journey Maps 101: Telling a Story

Dave Jones
Posted in: Customer Journey, Marketing, Personas & Segmentation, Storytelling, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes.

30 Jun 2015

5 Reasons to Add Video to Your Marketing Mix

Tiffanie Honeyman
Posted in: Digital Marketing, Integrated Marketing, Marketing, Online Marketing, Storytelling, Video, Video Production, Videography, Content Development, Targeted Marketing Programs

If you were given no more than a tenth of a second to make an impression on a customer or prospect, would you able to make a good impression?

According to Princeton psychologists, that’s how long it takes to form a first impression. And on top of that, researchers estimate consumers see over 300 ads per day and are becoming blind to banner ads. So how can a marketer break through?

30 Apr 2015

Beyond Words: Using the Power of Video to Make Your Message Clear

Jon Lundwall
Posted in: Digital Marketing, Integrated Marketing, Post-Production, Shooting, Storytelling, Video, Video Production, Writing, Content Development, Targeted Marketing Programs

We’ve all encountered that moment. Someone misunderstood your email, your note, or maybe even your text message. It wasn’t because of the words you wrote. It was their interpretation of how you were saying it. While those situations can often be worked out and the tension can be eased, it may take time and careful explanation to resolve the misunderstanding.

Now take a moment to think about the voice of your brand. What is it saying?

31 May 2014

Sundog: The Podcast 059 - The Power of Your Story

Lon Keller
Posted in: Branding, Business, Storytelling, Sundog, Brand, Audience, Message

Sundog’s own Rob Burke recently published a white paper on using the power of telling stories to sell your company’s brand.

30 Apr 2014

Traveling with video gear

Rob Burke
Posted in: Creative Strategy, Shooting, Storytelling, Video, Video Production, Videography, Brand, Audience, Message, Content Development

When you travel for a shoot, and must pack along all of the gear you will be using, what do you bring? One of most worrisome parts of traveling is wondering if you’re bringing the right gear. Stillmotion posted a great case study on their shoot in Africa and what they took with them.

31 Mar 2014

Upcoming community for Filmmakers

Rob Burke
Posted in: Creative Strategy, Storytelling, Video, Video Production, Videography, Brand, Audience, Message, Content Development

There are many filmmaker communities on the internet, most of them great and informative. This new site though offers a new way to find local and national talent to help you in your next production.

20 Jan 2014

The Power of Video and Storytelling

Lon Keller
Posted in: Storytelling, Video, Content Development

On various blogs and podcasts at Sundoginteractive.com, we’ve talked ad nauseam about the power of telling a good story. We’ve done so for one simple reason: Stories work. They have been one of the most fundamental communication methods for thousands of years. Telling and listening to stories is hard-wired into our DNA.

We’ve also talked about the effectiveness of using video to tell a great story. Video allows you to guide the viewer as they become emotionally involved in the story. Video can make a story more compelling, memorable and actionable.

This is one of my favorite short videos that does both. It’s message is about the power of storytelling and it uses the capabilities of video to accomplish it.