29 Aug

4 Essentials: How to Engage Your Customers as Individuals

Susanna Oliver
Posted in: Strategy, Customer Journey, Digital Experience, Customer Experience

Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.

15 Aug

B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers

Eric Dukart
Posted in: Strategy, Customer Journey, Personas & Segmentation, Marketing Automation, Insights, B2B, Manufacturing, Marketing, partnerDRIVEN

Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.

11 May

Sundog: The Podcast 066 - partnerDRIVEN

Lon Keller
Posted in: Strategy, Business Analysis, Competitive Analysis, Insights, Data Analytics, Data Management, Data Visualization, Data Integration, Data Modeling, Data Rationalization, Data Quality, Integration, Reporting, System Architecture, Business, Certifications, Internet of Things, partnerDRIVEN, Partners, Productivity, Sales, Sales Cloud, Salesforce

Working in the manufacturing industry? You’ve got a tough job. In this episode, learn more about partnerDRIVEN – a manufacturing solution designed to simplify your partner marketing, lead management, funding and a lot more heavy lifting.

15 Feb

Journey Maps 101: Telling a Story

Dave Jones
Posted in: Strategy, Customer Journey, Personas & Segmentation, Marketing, Storytelling

Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes.

4 Feb

Connecting with B2B Buyers: Where to Start?

Brent Teiken
Posted in: Strategy, B2B, Brand Strategy, Customer Experience, Marketing

Earlier this year, Ad Age published an article entitled “Seven B-to-B Marketing Trends That Will Shape 2015.” In the article, Adam Kleinberg, CEO of Traction, said, "We need to realize that B-to-B customers are people. They go home and watch American Idol and they sit in traffic on the way to work. They have the same humanity and cultural insights you see in consumer work.”