5 Jun 2017
If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.
29 Aug 2016
Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.
15 Aug 2016
Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs
Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.
11 May 2016
Posted in: Business, Business Analysis, Certifications, Competitive Analysis, Data Analytics, Data Integration, Data Management, Data Modeling, Data Quality, Data Rationalization, Data Visualization, Insights, Integration, Internet of Things (IoT), partnerDRIVEN, Partners, Reporting, Sales, Sales Cloud, Salesforce, Strategy, System Architecture, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Technical Enablement, Technical Strategy
Working in the manufacturing industry? You’ve got a tough job. In this episode, learn more about partnerDRIVEN – a manufacturing solution designed to simplify your partner marketing, lead management, funding and a lot more heavy lifting.
15 Feb 2016
Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes.
4 Feb 2016
4 Dec 2015
25 Nov 2015
9 Nov 2015
Posted in: Customer Experience, Demand Generation, Digital Marketing, Integrated Marketing, Marketing Automation, Online Forms, Personas & Segmentation, Scoring, Strategy, Brand, Audience, Message, Lead Management Strategy, Targeted Marketing Programs
27 Oct 2015
Posted in: Demographics, Digital Marketing, Insights, Integrated Marketing, Personas & Segmentation, Social Listening, Social Media, Strategy, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs
7 Oct 2015
6 Oct 2015
1 Oct 2015
18 Sep 2015
16 Sep 2015