Blog

Targeted Marketing Programs

10 Jul 2017

Infographic: Top 6 Trends in Manufacturing

Eric Dukart Posted in: B2B, Digital Marketing, Integrated Marketing, Manufacturing, Marketing Automation, Targeted Marketing Programs, Technical Strategy

See what’s changing the game for manufacturers, what’s ahead on the horizon and what it all really means to you.

31 May 2017

3 Reasons to Focus on Through-Channel Marketing Automation

Jennifer Lefor Posted in: Marketing Automation, Through-Channel Marketing, Targeted Marketing Programs

First things first: what exactly is Through-Channel Marketing Automation (TCMA)?

11 Oct 2016

Gmail Support for Responsive Design Has Arrived

Darin Livdahl Posted in: Digital Marketing, Email Marketing, Google, Integrated Marketing, Responsive Design, Targeted Marketing Programs

Gmail now supports embedded style sheets and media queries! What does that mean for email marketers and developers?

29 Aug 2016

4 Essentials: How to Engage Your Customers as Individuals

Susanna Oliver Posted in: Customer Experience, Customer Journey, Digital Experience, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.

15 Aug 2016

B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers

Eric Dukart Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs

Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.

10 Aug 2016

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud Posted in: Content Strategy, Digital Experience, Facebook, Instagram, Integrated Marketing, Salesforce, Social Media, Twitter, Targeted Marketing Programs

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug 2016

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud Posted in: Content Strategy, Digital Experience, Integrated Marketing, Media Strategy, Social Media, Targeted Marketing Programs

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

18 May 2016

Where’s the Brief?

Jena LaPlante Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"