Blog

Technical Enablement

21 Jun 2017

5 Factors of System Integration: What to Keep in Mind

Andrew Fowler Posted in: Data Integration, Data Management, Technical Enablement

In the age of smartphones, self-driving cars, SQL-less databases and marketing driven by artificial intelligence, it’s easy to forget how old some of the tried-and-true software we interact with every day really is. You may be able to pay your credit card bill from your phone, but somewhere along the line, there’s a good chance that transaction includes adding to a nightly COBOL batch job or similar mainframe process.

11 May 2016
11 Apr 2016

What You Should Know About Data Quality: 4 Keys to Improvement

Matthew McGarry Posted in: Data Integration, Data Quality, Data Storage, Marketing Data Transformation, Technical Enablement

How well do you really understand your data? What are your data sources? Does your organization take an active approach to cleaning your data regularly?

25 Mar 2016

The Basics of 2-Tier ERP: Systems of Record & Systems of Engagement

Matt Smith Posted in: Data Integration, ERP, Salesforce, SAP, System Architecture, Technical Enablement, Technical Strategy

In this day and age, it is important for enterprises to leverage both systems of record and systems of engagement that are integrated together. This approach is referred to as “two-tier ERP.” The system of record tier usually consists of on-premise ERP (Enterprise Resource Planning) systems, and the system of engagement tier is generally a Cloud-based solution.

13 Jan 2016

Selective Integration of Salesforce Leads/Contacts to Pardot

Greg Ewing-Lee Posted in: Data Integration, Marketing Automation, Pardot, Sales Cloud, Salesforce, Lead Management Strategy, Technical Enablement

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, especially when it comes to lead management.

19 Nov 2015

The Beginner’s Guide to Security Model Setup

Anthony Suda Posted in: Data Integration, IT, Security Model, Security Review, System Architecture, Technology Platforms, Technical Enablement, Technical Strategy

In the world of system architecture and IT policies, one is bound to run into the term “security model.” Well, what does that mean exactly?

13 Aug 2015

5 Secrets to Digital Marketing Success

Renee Cook Posted in: Content Strategy, Data Integration, Digital Experience, Digital Marketing, Email Marketing, Insights, Integrated Marketing, Integration, Marketing, Mass Media, Media Strategy, Online Marketing, SEO, Social Media, Web Analytics, Buyer Journey Optimization, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs, Technical Enablement

First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.

24 Jun 2015

Top Tech, Tips & Takeaways from Salesforce Connections 2015

Damie Berkey Posted in: Customer Experience, Data Integration, Events, Marketing, Salesforce, Technical Enablement

Bringing your customer journey to life isn’t easy. It’s a big job, and it requires a big picture strategy for everything from digital marketing to integration.

While the work itself is complex, we’re always looking for ways to make it simple for our clients. And after attending Salesforce Connections in New York City last week, we’re excited about new advancements in technology that will help enhance and streamline the customer journey on a global scale.

Wondering what’s in store? Here’s a quick recap of the conference, including the top tech, tips and takeaways.

15 Jun 2015

4 Steps to Successful Digital Marketing Integration

Eric Dukart Posted in: B2B, Customer Journey, Data Integration, Digital Marketing, Integrated Marketing, Integration, Marketing, Marketing Cloud, Pardot, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs, Technical Enablement

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.

Here are four key considerations that we define with our clients to help ensure the best possible integration:

  • Customer
  • Journey
  • Information
  • Channels
  • 27 May 2015

    How to Find the Right Partner for Data Integration

    Terry Luschen Posted in: Business, CRM, Data Integration, Internet, Partners, Technology, Technology Platforms, Technical Enablement, Technical Strategy

    Choices can make us all feel like Goldilocks. One option is too big, another option is too small. Data integration can feel the same way. It’s hard to know what’s “just right” for your organization.

    Wait – what exactly is data integration? It’s the combination of technical and business processes used to combine data from different sources into meaningful, valuable information. And it starts by defining where your data is coming from. Is the data in an existing database, spreadsheets or your CRM system? Are you picking the right data that is valuable enough to spend money moving it between systems? Which processes will get the job done?

    There are a lot of questions involved.