9 May 2016

How to Drive Top-Line Growth with Better PRM Technology

Eric Dukart
Posted in: B2B, Manufacturing, partnerDRIVEN, PRM, Salesforce, Technology

If you’re struggling with partner relationship management (PRM), you’re not alone. Many manufacturers face similar challenges when looking to drive top-line growth. So let’s talk about how technology can synchronize all of the moving parts and ensure that your PRM works for you and your partners.

7 Aug 2015

Intro 101: What Is AngularJS?

Chris Kulish
Posted in: AngularJS, Digital Experience, JavaScript, Technology, User Experience (UX), Web Development, Buyer Journey Optimization, Targeted Marketing Programs

AngularJS is a client-side framework developers can use to build web applications. Because it’s client-side, it runs in the web browser, not on the server, and is written in JavaScript. You can write entire web applications with it or smaller, reusable components that can be added to pages.

18 Jun 2015

5 Lessons I’ve Learned From User Experience

Craig Isakson
Posted in: Google, Marketing, Online Marketing, Search Engine Marketing, SEO, Technology, User Experience (UX), Buyer Journey Optimization

I have been around technology for a long time – just about as long as I can remember. Back when I started computing, the concept of user experience (UX) wasn’t even a thing. You knew the commands to tell your computer what to do. And if you didn’t know a specific one, you’d have a way of finding it. Soon after, graphical user interfaces (GUI) came to be, and UX became vital even before people really knew what to call it. Just like today, everybody was looking for the most pleasing way to present information – and trying to make every action a little easier.

17 Jun 2015

Context Matters: How to Engage Your Customers with Mobile

Craig Isakson
Posted in: Apps, IT, Mobile, Online Marketing, Technology, Technical Strategy

It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use the platform preferred most by your customers.

27 May 2015

How to Find the Right Partner for Data Integration

Terry Luschen
Posted in: Business, CRM, Data Integration, Internet, Partners, Technology, Technology Platforms, Technical Enablement, Technical Strategy

Choices can make us all feel like Goldilocks. One option is too big, another option is too small. Data integration can feel the same way. It’s hard to know what’s “just right” for your organization.

Wait – what exactly is data integration? It’s the combination of technical and business processes used to combine data from different sources into meaningful, valuable information. And it starts by defining where your data is coming from. Is the data in an existing database, spreadsheets or your CRM system? Are you picking the right data that is valuable enough to spend money moving it between systems? Which processes will get the job done?

There are a lot of questions involved.

19 May 2015

3 Starter Tips: Designing Your First Apple Watch App

Amy Crews
Posted in: Apple, Graphic Design, Technology

It’s no longer just a concept waiting to be prototyped. The new Apple Watch is here!

The first Apple Watch sales sold more on day one through pre-orders than Android Wear watches did in all of 2014. New orders have been pushed back as far as July.

That means two things:

  • Don’t expect Apple Watch in physical stores until late June with few exceptions.
  • It isn’t a fad. This watch will be around for a while.
  • 13 May 2015

    3 Reasons to Upgrade to CMS

    Chris Kulish
    Posted in: CMS, Programming, Technology, Technology Platforms, Web Development, Technical Strategy

    Outgrowing your static website? A Content Management System (CMS) is the next logical step. These systems offer a long list of benefits compared to static sites, such as reusing content and layouts, centralized access control and user management.

    Plus, the advantages apply to different roles – from content creators to editors to developers. Now identifying who’s going to fill these roles within your organization? That’s just as important as which CMS you choose, too. But let’s take it from the top.

    1 May 2015

    Secrets to Building a Successful Content Management Solution

    Chris Kulish
    Posted in: CMS, Content Strategy, Data Integration, Digital Experience, IT, Programming, Software, Software Development, Software Maintenance, System Architecture, Technical Architecture, Technology, Technology Platforms, Targeted Marketing Programs, Technical Enablement, Technical Strategy

    Building a content management solution goes beyond just picking a Content Management System (CMS). It starts with asking the right questions during discovery, selecting the right tool for the job, creating architecture, and setting the stage for development.

    16 Apr 2015

    Salesforce: The Secret to Tracking User Adoption

    Terry Luschen
    Posted in: Data Integration, Google, Insights, JavaScript, Salesforce, Technology, Web Analytics, Buyer Journey Optimization, Marketing Campaign Attribution, Technical Enablement

    How are you measuring user adoption in Salesforce? Can you use Google Analytics to do it? Good news – absolutely.

    Picture it. The big moment has arrived. You’re so excited about rolling out Salesforce to your users. Months of hard work have been spent getting ready for this day, and you know your users are going to love the new features. You have every “t” crossed and “I” dotted. And then your boss asks you to simply prove that the user adoption of Salesforce has been successful. Not by anecdotes or by the numbers of records in a given object, but by how the users are interacting with Salesforce.

    3 Apr 2015

    7 Reasons Why UX Matters

    Jen Thompson
    Posted in: Technology, User Experience (UX), Buyer Journey Optimization

    Maybe you gave up on ordering that gift online because the checkout process was a hassle. Maybe you tried to schedule a doctor appointment, but the clinic’s website wasn’t mobile-friendly. Or maybe your wine shipment exploded because the overnight temp was -25°, and then you couldn’t find customer service info online.

    Sound familiar? (Ok, minus the -25° part? We love living in Fargo anyway.)

    Here’s my point: frustration is the common denominator. And that emotional response is exactly why user experience (UX) is so vital.

    Wait, what is UX – really? Well, it measures a person’s behavior and feelings when interacting with a brand or product across platforms. It involves research, technical architecture, usability testing and much more. It’s complex. But the reasons why it’s so important? Those are actually pretty simple.