I always appreciate a visually appealing site or app. You know how it works: you’re clicking around and come to a website that makes you sit back and think, “Ahh, this is where I want to be.” You might even share the link with a few friends or colleagues. You assume when you dig into the site, you’ll be able to easily find the product or service you want and complete some kind of transaction. Perfect, right?
A good user interface (UI) is like a vehicle. You don’t even think about it when it works correctly, but when it doesn’t, it’s a nightmare. CSS effects should make your UI smooth and effortless.
Laura Schjeldahl Posted in: Design, Digital Experience, Information Architecture, UI Design, Usability, User Experience (UX), User Interface, Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.