Website Accessibility: Why It Matters & How Your Site Stacks Up

Susanna Oliver Posted in: Digital Experience, Usability, User Experience (UX), Web Development

With upcoming legislation around website accessibility, it’s time to take a serious look at how your website stands up to accessibility requirements.

Optimizing Online Forms for the Mobile Experience

Laura Schjeldahl Posted in: Mobile, Online Forms, Usability, User Experience (UX)

While the tips in my previous blog posts about forms (part 1 and part 2) are still relevant, there is finally new data to support using a multi-step process on mobile devices.

Back to Basics: User Interface Design 101

Laura Schjeldahl Posted in: Design, Digital Experience, Information Architecture, UI Design, Usability, User Experience (UX), User Interface, Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.

Sundog: The Podcast 065 - Design Thinking

Lon Keller Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.

5 More Tips for Improving Online Forms

Laura Schjeldahl Posted in: CSS, Customer Experience, Digital Experience, Graphic Design, HTML, Internet, JavaScript, Online Forms, Online Marketing, Usability, User Experience (UX), Web Development, Buyer Journey Optimization, Targeted Marketing Programs

A follow-up to the Top 5 Tips for Improving Online Forms, I explore 5 more valuable lessons in online form usability.

Top 5 Tips for Improving Online Forms

Laura Schjeldahl Posted in: Digital Experience, Graphic Design, Online Forms, Online Marketing, Usability, User Experience (UX), Buyer Journey Optimization, Targeted Marketing Programs

... and why they are so important!

There are many things we can do to improve users’ experiences with forms and to increase conversion rates, but these are five common mistakes that are pretty easy to fix.