14 Nov 2017

How to Build a Better Digital Experience

Laura Schjeldahl
Posted in: Digital Experience, Digital Marketing, UI Design, User Experience (UX), User Interface

I always appreciate a visually appealing site or app. You know how it works: you’re clicking around and come to a website that makes you sit back and think, “Ahh, this is where I want to be.” You might even share the link with a few friends or colleagues. You assume when you dig into the site, you’ll be able to easily find the product or service you want and complete some kind of transaction. Perfect, right?

25 Sep 2017

Website Accessibility: Why It Matters & How Your Site Stacks Up

Susanna Oliver
Posted in: Digital Experience, Usability, User Experience (UX), Web Development

With upcoming legislation around website accessibility, it’s time to take a serious look at how your website stands up to accessibility requirements.

9 Aug 2017

The Death of Responsive Design

Laura Schjeldahl
Posted in: Digital Experience, Responsive Design, User Experience (UX)

Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have shifted rapidly. While responsive is still the right design approach for many websites, there are hybrid options that fit better in some cases, too.

31 Jul 2017

Optimizing Online Forms for the Mobile Experience

Laura Schjeldahl
Posted in: Mobile, Online Forms, Usability, User Experience (UX)

While the tips in my previous blog posts about forms (part 1 and part 2) are still relevant, there is finally new data to support using a multi-step process on mobile devices.

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield
Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

12 Nov 2015

Back to Basics: User Interface Design 101

Laura Schjeldahl
Posted in: Design, Digital Experience, Information Architecture, UI Design, Usability, User Experience (UX), User Interface, Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.

5 Nov 2015

Resist the Dark Side: Why You Should Avoid UX Dark Patterns

Laura Schjeldahl
Posted in: Dark Patterns, Digital Experience, Online Forms, User Experience (UX), Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

“Fear is the path to the dark side.” – Yoda Afraid you won’t get the most email subscriptions? Will you do anything to get permission from your users? Worry that nobody will click your ads?

29 Oct 2015

6 Reasons Why Responsive Design Is Critical to User Experience (UX)

Laura Schjeldahl
Posted in: Design, Digital Experience, Mobile, Responsive Design, User Experience (UX), Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be using, you can design to those specifications. But for the majority of sites built today, responsive design is the Holy Grail.

9 Oct 2015

User Experience (UX): Going Beyond the Web

Katie Kosel
Posted in: Branding, Customer Experience, Design, Design Thinking, Digital Experience, User Experience (UX), Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs

What do you think of when you hear the term “user experience”? If you’re like me, you typically associate user experience with the web. Creating a positive user experience has become standard for web design, but considerations for UX shouldn’t stop there.

24 Sep 2015

Sundog: The Podcast 065 - Design Thinking

Lon Keller
Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.