9 Aug 2017
Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have shifted rapidly. While responsive is still the right design approach for many websites, there are hybrid options that fit better in some cases, too.
31 Jul 2017
While the tips in my previous blog posts about forms (part 1 and part 2) are still relevant, there is finally new data to support using a multi-step process on mobile devices.
13 Jun 2016
Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs
Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.
12 Nov 2015
Posted in: Design, Digital Experience, Information Architecture, UI Design, Usability, User Experience (UX), User Interface, Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.
5 Nov 2015
“Fear is the path to the dark side.” – YodaAfraid you won’t get the most email subscriptions? Will you do anything to get permission from your users? Worry that nobody will click your ads?
29 Oct 2015
9 Oct 2015
24 Sep 2015
Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
7 Aug 2015
25 Jun 2015
24 Jun 2015
18 Jun 2015
3 Apr 2015
30 Sep 2014
Posted in: Apps, Business, Customer Experience, Customer Journey, Events, DF14, Dreamforce, Dreamforce 2014, Healthcare, Insights, Marketing, Personas & Segmentation, Salesforce, Technology, User Experience (UX), Wearables, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs
23 Jun 2014