13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield
Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

12 Nov 2015

Back to Basics: User Interface Design 101

Laura Schjeldahl
Posted in: Design, Digital Experience, Information Architecture, UI Design, Usability, User Experience (UX), User Interface, Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.

5 Nov 2015

Resist the Dark Side: Why You Should Avoid UX Dark Patterns

Laura Schjeldahl
Posted in: Dark Patterns, Digital Experience, Online Forms, User Experience (UX), Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

“Fear is the path to the dark side.” – YodaAfraid you won’t get the most email subscriptions? Will you do anything to get permission from your users? Worry that nobody will click your ads?

29 Oct 2015

6 Reasons Why Responsive Design Is Critical to User Experience (UX)

Laura Schjeldahl
Posted in: Design, Digital Experience, Mobile, Responsive Design, User Experience (UX), Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be using, you can design to those specifications. But for the majority of sites built today, responsive design is the Holy Grail.

9 Oct 2015

User Experience (UX): Going Beyond the Web

Katie Kosel
Posted in: Branding, Customer Experience, Design, Design Thinking, Digital Experience, User Experience (UX), Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs

What do you think of when you hear the term “user experience”? If you’re like me, you typically associate user experience with the web. Creating a positive user experience has become standard for web design, but considerations for UX shouldn’t stop there.