25 Nov 2015

Rules of Thumb: Keeping Your Brand Promise with Digital Experience

Jason Jacobson
Posted in: Branding, Customer Research, Digital Experience, Integrated Marketing, Mobile, Social Media, Strategy, Web, Brand, Audience, Message, Targeted Marketing Programs, Technical Strategy

Every strong brand adheres to a promise of quality, service, price or a combination of two. Yes, only a maximum of two.

12 Nov 2015

Back to Basics: User Interface Design 101

Laura Schjeldahl
Posted in: Design, Digital Experience, Information Architecture, UI Design, Usability, User Experience (UX), User Interface, Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.

5 Nov 2015

Resist the Dark Side: Why You Should Avoid UX Dark Patterns

Laura Schjeldahl
Posted in: Dark Patterns, Digital Experience, Online Forms, User Experience (UX), Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

“Fear is the path to the dark side.” – Yoda Afraid you won’t get the most email subscriptions? Will you do anything to get permission from your users? Worry that nobody will click your ads?

29 Oct 2015

6 Reasons Why Responsive Design Is Critical to User Experience (UX)

Laura Schjeldahl
Posted in: Design, Digital Experience, Mobile, Responsive Design, User Experience (UX), Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be using, you can design to those specifications. But for the majority of sites built today, responsive design is the Holy Grail.

24 Sep 2015

Sundog: The Podcast 065 - Design Thinking

Lon Keller
Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.

24 Sep 2015

3 Takeaways: The Importance of Testing Across Major Browsers

Sarah Mayfield
Posted in: Digital Experience, QA, Web, Web Development, Targeted Marketing Programs, Technical Strategy

Whether it's Chrome, Firefox, Internet Explorer or another option, we all have a browser we use most often. Many of us rely on personal preference, but sometimes our employers, schools or other organizations make the decision for us. Because of this, it is imperative to test websites – not only in different browsers, but on different devices.

30 Oct 2013

The TODAY Show Orange Room

Alyssa Greve
Posted in: Social Media, Viral Marketing, Web, Targeted Marketing Programs, Technical Strategy

The TODAY Show launched in late September with a new location on the set titled, the “Orange Room.” This room is set up to blur the lines of the home viewer experience with the morning show and create an interactive element. Carson Daly hosts the Orange Room where he connects with home viewers through video conferencing and social media.

30 Oct 2013

MIMA Summit Recap Part 2

Alyssa Greve
Posted in: Social Media, Viral Marketing, Web, Targeted Marketing Programs, Technical Strategy

Josh Rowe of New Balance and Ian Fitzpatrick of Almighty put on the next session I attended. This session focused around a national high school track event that transitioned from corporate sponsors of Nike to New Balance. Josh was hired to make New Balance the new Nike for high school students at this event. Ian and Josh teamed up to create an interactive experience that blurred the lines between online and offline. They linked the physical experience of participating in the event directly to Facebook, syncing student numbers to their Facebook pages.

30 Oct 2013

MIMA Summit Recap Part 1

Alyssa Greve
Posted in: Social Media, Viral Marketing, Web, Targeted Marketing Programs, Technical Strategy

On October 15th, I attended my first MIMA Summit in Minneapolis. Overall, I was very impressed with the conference and event as a whole. The first keynote speaker, Sarah Lacy, had me on the edge of my seat from the beginning of the day.

19 Sep 2013

Social Sharing and Stitch Fix

Alyssa Greve
Posted in: Social Media, Web, Targeted Marketing Programs, Technical Strategy

Social sharing is something commonly found on websites, articles and blog posts these days; however, some companies are using social sharing to their advantage and reward their users because of it. One company, Stitch Fix, has been growing over the past couple years but has seen to become more viral in the past year. Why? Is it because of social sharing? Stitch Fix was founded in 2011 by former J.Crew buyers Erin Flynn and Katrina Lake. Both graduated from Harvard Business School and relocated to San Francisco to grow their company to full time employees and client base in 2012 in the thousands.