25 Nov 2015

Rules of Thumb: Keeping Your Brand Promise with Digital Experience

Jason Jacobson
Posted in: Branding, Digital Experience, Mobile, Web, Integrated Marketing, Social Media, Strategy, Brand Analysis, Brand, Audience, Message, Targeted Marketing Programs, Technical Strategy

Every strong brand adheres to a promise of quality, service, price or a combination of two.Yes, only a maximum of two.

12 Nov 2015

Back to Basics: User Interface Design 101

Laura Schjeldahl
Posted in: Design, Digital Experience, User Experience (UX), Web, Information Architecture, UI Design, Usability, User Interface, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.

5 Nov 2015

Resist the Dark Side: Why You Should Avoid UX Dark Patterns

Laura Schjeldahl
Posted in: Dark Patterns, Digital Experience, User Experience (UX), Web, Online Forms, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

“Fear is the path to the dark side.” – YodaAfraid you won’t get the most email subscriptions? Will you do anything to get permission from your users? Worry that nobody will click your ads?

29 Oct 2015

6 Reasons Why Responsive Design Is Critical to User Experience (UX)

Laura Schjeldahl
Posted in: Design, Digital Experience, Mobile, User Experience (UX), Web, Responsive Design, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be using, you can design to those specifications. But for the majority of sites built today, responsive design is the Holy Grail.

24 Sep 2015

Sundog: The Podcast 065 - Design Thinking

Lon Keller
Posted in: Advertising, Branding, Design, Design Thinking, Digital Experience, Creative Strategy, Mobile, User Experience (UX), Web, Graphic Design, Usability, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.

10 Jan 2013