3 Dec

Inside the Mind of a Data Analyst: 3 Tips to Transform Analytics into Insights

Brianne Carlsrud
Posted in: Insights, Data Analytics, Data Visualization, Web Analytics

Many companies realize that getting the most value from their data requires experienced analysts. However, few master the art of interpreting data and telling a meaningful story that allows others to understand the “why” behind the numbers.

13 Aug

5 Secrets to Digital Marketing Success

Renee Cook
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Digital Marketing, Email Marketing, SEO, Mass Media, Media Strategy, Social Media, Insights, Web Analytics, Data Integration, Integration, Marketing, Online Marketing

First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.

16 Apr

Salesforce: The Secret to Tracking User Adoption

Terry Luschen
Posted in: Insights, Web Analytics, Data Integration, Google, JavaScript, Salesforce, Technology

How are you measuring user adoption in Salesforce? Can you use Google Analytics to do it? Good news – absolutely.

Picture it. The big moment has arrived. You’re so excited about rolling out Salesforce to your users. Months of hard work have been spent getting ready for this day, and you know your users are going to love the new features. You have every “t” crossed and “I” dotted. And then your boss asks you to simply prove that the user adoption of Salesforce has been successful. Not by anecdotes or by the numbers of records in a given object, but by how the users are interacting with Salesforce.