Despite some reports to the contrary, search engine optimization (SEO) is alive and well in 2015. In fact, if you run a brick-and-mortar business with one or more physical storefronts, or one that offers products or services within a local area, then proactive SEO is more important than ever for staying ahead of your competition.
However, as the broader world of SEO continues to evolve, so does local SEO. With constant search engine algorithm changes and evolving best practices, how can your business thrive in a highly competitive and everchanging environment? In this guide, we’ll explain the basics of everything you need to know to succeed at local SEO, from planning to tactical implementation to measuring your results.
Posted in: Bing, Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs