Kevin Barthelme

Kevin Barthelme

Senior Marketing Engineer

Certifications

  • Email Certification for Content Creation
  • Marketing Cloud Email Specialist
  • Salesforce Certified Administrator
  • Salesforce Certified Community Cloud Consultant
  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Pardot Consultant
  • Salesforce Certified Pardot Specialist
  • Salesforce Certified Sales Cloud Consultant
  • Salesforce Certified Service Cloud Consultant
  • Salesforce Marketing Cloud Consultant

Favorite Thing About Sundog

The avenues for growth. Designer? Developer? It doesn’t matter. Show your potential, and you can build your own path.

Fun Facts

  • Outgoing yet introverted geek who enjoys letting his work speak for itself
  • Funny, intelligent, loyal
  • Over five years of expertise in graphic design and web development

Cannot Live Without

Video games, Diet Mountain Dew and good beer.

What Inspires Me?

Marketing automation’s focus is intelligent marketing, bridging siloed channels to listen, learn and engage with individuals. Social media. Email. Websites. You name it. All of these avenues are so much better when they work together, enriching both brands and user experience.

Words of Wisdom

If something is worth doing, it’s worth doing well. Or, as Yoda says, ‘Do. Or do not. There is no try.’

Recent Blogs

29 Nov 2017

How & When to Use Drip Marketing

Posted in: Digital Marketing, Email Marketing, Lead Nurturing, Marketing Automation

Drip marketing can go by many names. Autoresponder. Trigger. Automated campaigns. Drip programs. Whatever you call it, we’re talking about similar tools within the marketing automation toolbox.

8 Oct 2015

3 Reasons Why Pardot Is Changing the Game

Posted in: Customer Experience, Marketing Automation, Pardot, Salesforce

What can you do with Pardot? As marketers, we are very used to tossing out as much information as possible to whomever will listen. It may not be relevant. It may not be timely. And it may not even be the information your audience is really looking for.

31 Oct 2012

Spare Time Project

Posted in: Graphic Design, Internet, Web Development

As a designer I was brimming with ideas for scrapping the old design and bringing the site into the now, and as a front-end developer, I was eager to enhance my current skill set. And that’s when the immensity of the situation hit.

29 Aug 2012

MarcomCentral: Hidden Dividers

Posted in: Advertising, Graphic Design, Technology

Within MarcomCentral you can craft a fluid array of shifting form fields to be displayed as needed when needed. But what if you’d like content dividers to follow suit?

30 Jun 2012

FusionPro: Text Gallery

Posted in: Content Strategy, Marketing, Technology

Within MarcomCentral the ability to allow users to browse and select from an array of images can be accomplished through the use of image galleries. Unfortunately, similar galleries are not available for copy blocks, so here’s a work around using thumbnail images, an external database and a bit of javascript.