Laura Schjeldahl

Laura Schjeldahl

Senior Experience Architect

Favorite Thing About Sundog

The people, of course! We have the freedom to be ourselves – crazy or timid, loud or quiet, wickedly intelligent or just really smart, ultra-organized or free spirited.

Fun Facts

  • More than 15 (gulp) years in the web and marketing world
  • Authentic, bright, devoted mom of two and avid fan of Wonder Woman
  • Claims that many people don’t like her at first, but her honesty and love for life usually helps them overcome their irritation

What Inspires Me?

A company can have the best product or service in the world, but if users can’t find what they want on that website, the business will likely fail. I’m here to help. And I love that the digital industry changes every single day – there’s no time for boredom.

Words of Wisdom

I like nonsense; it wakes up the brain cells. - Dr. Seuss

Recent Blogs

14 Nov 2017

How to Build a Better Digital Experience

Posted in: Digital Experience, Digital Marketing, UI Design, User Experience (UX), User Interface

I always appreciate a visually appealing site or app. You know how it works: you’re clicking around and come to a website that makes you sit back and think, “Ahh, this is where I want to be.” You might even share the link with a few friends or colleagues. You assume when you dig into the site, you’ll be able to easily find the product or service you want and complete some kind of transaction. Perfect, right?

9 Aug 2017

The Death of Responsive Design

Posted in: Digital Experience, Responsive Design, User Experience (UX)

Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have shifted rapidly. While responsive is still the right design approach for many websites, there are hybrid options that fit better in some cases, too.

31 Jul 2017

Optimizing Online Forms for the Mobile Experience

Posted in: Mobile, Online Forms, Usability, User Experience (UX)

While the tips in my previous blog posts about forms (part 1 and part 2) are still relevant, there is finally new data to support using a multi-step process on mobile devices.

12 Nov 2015

Back to Basics: User Interface Design 101

Posted in: Design, Digital Experience, Information Architecture, UI Design, Usability, User Experience (UX), User Interface, Web

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.

5 Nov 2015

Resist the Dark Side: Why You Should Avoid UX Dark Patterns

Posted in: Dark Patterns, Digital Experience, Online Forms, User Experience (UX), Web

“Fear is the path to the dark side.” – Yoda Afraid you won’t get the most email subscriptions? Will you do anything to get permission from your users? Worry that nobody will click your ads?