- Google Adwords
Favorite Thing About Sundog
The people, culture and flexibility. (Yes, that’s three things – I can’t just pick one.)
- Dedicated, ambitious, fun
- Country girl at heart who loves her kids, friends and outdoor adventures
- Over 17 years in the media industry and nearly a decade in digital media
What Inspires Me?
Advances in technology are constantly evolving. Digital and social platforms continue to change – and change the way we all connect and interact with media.
Words of Wisdom
Never stop learning. Be kind. Smile often. Stay humble. Be grateful.
Sundogger since 1999
Renee researches and does work related to: Digital Marketing, Email Marketing, Integrated Marketing, Marketing, Mass Media, Media Strategy, Online Marketing, Paid Search, Search Engine Marketing, Social Media, Strategy
Posted in: Content Strategy, Data Integration, Digital Experience, Digital Marketing, Email Marketing, Insights, Integrated Marketing, Integration, Marketing, Mass Media, Media Strategy, Online Marketing, SEO, Social Media, Web Analytics
First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.
Contextual advertising is a form of targeted advertising in which an advertisement appears alongside content on a web page that is relevant to the content of the ad. On a recent February morning, I was scanning through my Facebook newsfeed when a post by one of the local news outlets that I follow caught my attention.