Brent Teiken

Brent Teiken

Chief Executive Officer

At the heart of every winning team is a great coach. At Sundog, that’s Brent – a big-picture thinker with a humble heart. He founded the company in 1995, and he’s been guiding our vision and values ever since.

Even after transforming Sundog from a two-man startup to a top company on the Inc. 5000 list and Ad Age’s Best Places to Work, Brent says he’s most proud of marrying his wife, Jo, and raising their three kids. More proof that values start at the top.

Favorite Thing About Sundog

Great people.

Fun Facts

  • Visionary leader and entrepreneur who started Sundog
  • Loves baseball, reading and BBQing
  • Named one of Marcus Buckingham’s Leaders Leading Leaders in 2012, recognizing 25 of the most innovative leaders across the US
  • Earned his MBA from the University of St. Thomas
  • Coaches youth sports
  • Passionate about company culture
  • Serves as a dedicated member of many boards and community organizations
  • Treasures time with his family at the lakes

Cannot Live Without

Wireless, coffee and his Big Green Egg grill.

What Inspires Me?

Success in any business starts and ends with great people and great leadership. If you get your culture right and hire to fit that culture, everything else follows.

Words of Wisdom

Leadership is hard, but it isn’t complicated. Surround yourself with great people, assume good intentions, and ask the right questions.

Sundogger since 1996

Works With

Brent researches and does work related to: B2B, Business, Leadership, Strategy, Sundog, Technology

Recent Blogs

4 Feb 2016

Connecting with B2B Buyers: Where to Start?

Posted in: B2B, Brand Strategy, Customer Experience, Marketing, Strategy

Earlier this year, Ad Age published an article entitled “Seven B-to-B Marketing Trends That Will Shape 2015.” In the article, Adam Kleinberg, CEO of Traction, said, "We need to realize that B-to-B customers are people. They go home and watch American Idol and they sit in traffic on the way to work. They have the same humanity and cultural insights you see in consumer work.”

30 Jul 2013

A Letter To The Owners

Posted in: Events, Leadership, Sundog

Sundog Team,

With the announcement of our Employee Stock Ownership Plan today, we now move forward as one team of owners, fully aligned in our mission, sharing in the success of our growth and unified in our vision and legacy of building a globally recognized and admired marketing and technology company. It is a difficult challenge but one I know you will meet with equal energy and passion.

28 Sep 2012

The Sundog Difference at Dreamforce

Posted in: Marketing, Sundog, Dreamforce

Now that Dreamforce ’12 has wrapped up, I’m sure those of you at the conference or attending online are reflecting on the week that was and planning how to take advantage of the new ideas, conversations and exciting product announcements. Our post-conference discussions at Sundog have already led to a number of to-do’s, including additional planning around the Marketing Cloud.

28 Aug 2012

Making The Most of Your Dreamforce Investment

Posted in: Dreamforce

Sundog started attending Dreamforce in 2007 and we haven’t missed a year since. This year, a total of thirteen Sundoggers will be making the trip. While it may be a significant investment for our company, we know it’s a smart one. In order to maximize our return on that investment, we’ve spent a lot of time developing a plan that ensures we’ll get the most out of it.

20 Aug 2012

It’s Official: Our Growth is Documented in Inc.

Posted in: Sundog

When I sat down to write Sundog’s first business plan in 1995, one of our “think big” goals was make the Inc. 500/5000 list of the fast growing companies in our first three years. I still look at that old business plan from time to time and I’m reminded of how little I knew about running a business, the significant risk it brought and how much work was really involved.