Favorite Thing About Sundog
Everyone is super smart and humble.
- Earned a doctorate in Experience Design
- Has a wealth of deep expertise as a UX designer, information architect and professor
- Biggest passions include his fiancée, rock music, Star Wars and literature
Cannot Live Without
His family, guitar and baseball.
What Inspires Me?
Marketing strategy is about bringing together brands and audiences in compelling ways. Everything else flows from that.
Sundogger since 2015
Dave researches and does work related to: Business Analysis, Competitive Analysis, Creative Strategy, Customer Experience, Customer Research, Digital Experience, Information Architecture, Marketing Strategy, UI Design, Usability
Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes.
A customer journey is really two things for marketers: A plan to engage customers along a marketing pathway and a picture of what activities the target audience does and when they do them. Sounds simple, right? But it’s fueled by a lot of variables working in harmony.