Sundog and Salesforce Transform Cub Cadet Business

October 22, 2018

Sundog recognized in annual Salesforce Partner Innovation Awards

Fargo, ND – Sundog announced that it has helped Cub Cadet transform its business by building “My Dealer Direct,” an e-dealer program built on the Salesforce platform designed to increase sales, streamline the customer buying experience, and increase the value to their partner networks.

For this groundbreaking work, Sundog has been named a recipient of the Salesforce Partner Innovation Award in Manufacturing. The award was presented at Dreamforce 2018, the most innovative software conference of the year. The e-dealer solution Sundog worked on with Cub Cadet is designed to strengthen dealer relationships and increase transparency with order tracking. It also gives customers control with easy local delivery or pick-up options.

“It’s exciting to be partners with Cub Cadet on their digital transformation,” said Johnathon Rademacher, Chief Technology Officer at Sundog. “This e-dealer program is focused on bringing Cub Cadet closer to their dealers and customers. From this solid foundation, Cub Cadet will continue to be an innovative leader in the manufacturing industry.”

2018 Salesforce Partner Innovation Awards
2018 Salesforce Partner Innovation Awards

“Our partners do incredible work, and the Salesforce Partner Innovation Awards honor their dedication to innovation and customer success,” said Tyler Prince, Executive Vice President, Industries and Partners, Salesforce. “As companies in every industry undertake digital transformations, they need trusted partners to bring innovation to life and successfully transform the way they run their businesses.”

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About Sundog

Founded in 1995, Sundog is an industry leader in marketing and technology, specializing in manufacturing. Known for a nationally award-winning culture, the company drives revenue and results for its clients with marketing strategy, demand generation, lead management, measurement, technical strategy and more. To learn more, visit or call (701) 235-5525.

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