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Sundog Cited in Independent B2B Marketing Report

March 12, 2019

Fargo, ND - Sundog Interactive was cited in Jay Pattisall and Laura Ramos’s February 2019 Forrester Report, B2B Marketing Agencies, North America, Q1 2019.

Jay Pattisall is a Principal Analyst serving CMOs. Laura Ramos is a VP and Principal Analyst and an accomplished B2B marketing expert with over 20 years of experience. Their report, titled B2B Marketing Agencies, North America, Q1 2019, provides B2B CMOs a framework they can use to “understand the value they can expect from a B2B marketing agency and select agency partners based on size and functionality.”

“The best B2B agency will not only help you better understand the right audiences for your products and services but will also use that insight to help drive the best creative strategy, campaign and content execution, sales support programs, and marketing technology decisions.”

Jay Pattisall and Laura Ramos - as quoted in B2B Marketing Agencies, North America, Q1 2019, Forrester Research, Inc., February 8, 2019

With over 20 years of expertise, Eric Dukart, Sundog’s Chief Strategy Officer, has been leading Sundog’s strategies and services since 2002. “Forrester is recognized as an industry leader in market research and works with businesses to develop strategy,” said Dukart. “I believe that this recognition by Forrester shows B2B marketers how agencies like Sundog can support them on their digital transformation journey, as well as increase their proficiency and capacity with skills they may not currently have on their team.”

In Pattisall and Ramos’s report, Sundog Interactive was identified as a “Pure-Play B2B Agency.” The report notes that Pure-Play B2B Agencies “are a strong fit for CMOs who market to a business audience across multiple channels, use both digital and traditional tactics, and need to enable a digitally progressing sales team.”

“Customer obsession is more than just a commitment to becoming customer-centric. You need tech, rich data, and smart insights to win and retain digitally empowered business buyers.”

Jay Pattisall and Laura Ramos - as quoted in B2B Marketing Agencies, North America, Q1 2019, Forrester Research, Inc., February 8, 2019

Based on B2B marketing services revenue, Pattisall and Ramos highlighted Sundog as a midsize player ($10 million to $50 million in revenue) and recognized their top core capabilities in technology, operations, martech management, content strategy, analytics and insights.

“To meet clients’ multiplying needs in digital, customer experience (CX), technology, and analytics, agencies continue to diversify their offerings.”

Jay Pattisall and Laura Ramos - as quoted in B2B Marketing Agencies, North America, Q1 2019, Forrester Research, Inc., February 8, 2019

Read the full Forrester Report here. (Subscription or purchase required for access.)

About Sundog

Founded in 1995, Sundog is an industry leader in marketing and technology, specializing in manufacturing. Known for a nationally award-winning culture, the company drives revenue and results for its clients with marketing strategy, demand generation, lead management, measurement, technical strategy and more. To learn more, visit sundoginteractive.com or call (701) 235-5525.

Posted in: Appearances, B2B, Forrester, General News, Marketing, Media Strategy, Sundog

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